Fashion Turn to the Left

Fashion Turn to the Left

Fashism Struts Off to Startup Graveyard

No, no, and no again.

So it goes: Another once-buzzy startup has packed it in. Fashism, the New York-based social shopping app that let you post photos of outfits and solicit yes or no verdicts, just sent out an email titled “It’s so haaaaaard to say goodbyyyyyyyyyeeeee.” You might remember it as the company whose investors included Ashton Kutcher and Demi Moore, back before their marriage hit the rocks.

To their credit, the email is pretty straight-up: “We have not been able to generate enough revenue to keep Fashism up and running.”

In a comment to Betabeat, cofounder Brooke Moreland was similarly frank: “I think that even though our users love the app and the brand, we were never able to scale to the level we needed to generate significant revenue. It’s tough to make money on a social app.”

She added, “We were able to get creative and keep ourselves going for the past 4 years, but it became clear that we would not be able to create the type of business that we had initially intended. “ Read More

Fashion Turn to the Left

AHAlife, Of a Kind and Others Get Their Very Own Pop Up, Just in Time for Fashion Week

Our setting. (Photo: Yelp)

Back in June, we drew your attention to Project Pop-Up NYC, a city-backed contest for fashion and fashion-tech companies looking to prove their innovative bona fides. Well, the ballots are in and today the winners were announced in a press conference that must’ve taken quite a while, because there were a lot of winners.

A whopping eleven startups were honored including AHAlife, Of a Kind, and Shoptiques, and every one will get a spot at Chelsea-based pop-up specialist STORY for the month of September. With all those winners you’d be forgiven for wondering whether everyone got a trophy, but Crains reports that more than 130 companies applied. Clearly the fashionistas have been busy bees. Read More