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Fashion Tech

Fashion Tech

‘Cloth’ Lets Your Friends Choose Your Outfit From Afar

You can be just like this cool gal, cataloguing her outfits. (Cloth)

After a successful period of beta testing, Cloth — the iPhone app that lets you help your BFFAEAE decide on the totes perfect brunch outfit — officially launched to the public this morning.

Founded last year by Seth Porges, Wray Serna and Bradford Stephens, Cloth was inspired by people’s tendency to ask their friends for outfit advice when they’re getting ready to go somewhere. It aims to replicate every facet of the ~getting ready~ experience all within a single app. Read More

Fashion Tech

Frank & Oak Lands $15 Million to Build Offices In NYC

Screen Shot 2014-09-03 at 6.11.26 PM

Building a fashion ecommerce brand is clunky. It combines the difficult aspects of product design and marketing the retail business, the most unscalable model of all.

Despite those challenges, men’s fashion ecommerce startup Frank & Oak has nabbed $15 million in Series B funding. They’ll use the cash to build a bigger marketing team and open a New York headquarters where they can start a community around the company. Read More

Fashion Tech

The Modern Man’s Guide to Dressing Your iPhone

7 Photos

Us men don’t have many opportunities to add a little pop to our wardrobe. We have a few conservative options in watches, belts and shoes, but every pair of cufflinks needs its own French cuff shirt, and trying to bling every day at the office quickly turns you into Needless Tie Bar Guy.

We do, however, all have smartphones. When treated correctly, they’re the perfect gateway to branch out stylistically. Unfortunately, there are few good tips on how to wear your phone, so if GQ won’t do it, we will. Read More

Fashion Tech

Reverse Disruption: Online Retailer Bonobos Lands $55 Million to Open Brick & Mortar Stores

Nothing in this room is for sale. (Photo via Bonobos)

Bonobos closed their Series D funding this morning at $55 million, bringing their total VC investments over $127 million. This time around, the injection will be used for building out the online retailer’s physical locations.

To the Cult of Disruption, opening physical stores may sound like innovation suicide, but the thing is, Bonobos stores don’t actually Read More

Fashion Tech

Hashtags, Selfies and Kim Kardashian: ‘Vogue’ Courts Millennial Readers

*sigh*

We don’t know what’s more shocking: that a reality star with a sex tape is gracing the cover of Vogue, or that there’s a hashtagged phrase thrown in, too.

That’s not to say we aren’t thrilled. Kim Kardashian is a megawatt star, and Kanye West is one of the most talented musicians of our generation — not to mention a card-carrying startup bro. They deserve it, they look amazing, and we’re happy to see them on the April cover. We expected this all along, TBH. But what really surprised us is the tech jargon sprinkled around their cover portrait. Read More

Fashion Tech

Y Combinator Startup Shoptiques Hired Models to Give Out Free Hugs in NYC Today

(Photo: Shoptiques)

What’s a good publicity stunt without a stable of pretty women? Apparently even Y Combinator startups fall prey to that age-old logic. DNAInfo reports that Shoptiques, a fashion marketplace for local boutiques, has planned an elaborate jaunt around Manhattan today to dole out free hugs in exchange for some brand recognition. And judging from their Facebook page, looks like they’ll also have a ton of hot pink swag in tow.

Starting at 11 a.m., five models will begin giving free hugs out in SoHo, then travel up through Washington Square Park, Union Square, Times Square and end at Columbus Circle. The whole schtick is so well-planned that you can even track the models’ location on a sweetly-drawn map on Shoptiques’ website. Read More

Fashion Tech

Pop-Up Pretty! NYC Partners with Local Retailer for Fashion Tech STORY Store

Our setting. (Photo: Yelp)

Pop-ups are ever popping up about the city like so many mushrooms after a rainstorm, so it was only a matter of time before we saw one just for fashion startups. The New York City Economic Development Corporation has just announced that it’ll be collaborating with retailer Story  on a competition dubbed Project Pop-Up NYC. It’s targeted to both up-and-coming retailers and (more importantly for our purposes) innovative fashion tech startups.

Up to three winners will get their very own pop-up within STORY’s Chelsea outpost during the month of September, which of course coincides nicely with Fashion Week. They’ll also win PR support, mentoring and “exposure at key industry events.” That last bit sounds a bit fuzzy, but the right mentor is a pearl beyond price. As many as eight other companies will also get display space. Read More

Fashion Tech

The Ever-Affable David Karp Talks Tumblr’s Two-Pronged Advertising Strategy at Decoded Fashion Conference

Tumblr's David Karp and Mashable interviewer Lauren Indvik at Decoded Fashion. (Photo: Mashable Tumblr)

Armed with infographics and and boundless enthusiasm, tech prodigy David Karp wowed the audience at the fashion-tech conference Decoded Fashion on Monday with Tumblr’s astonishing growth and success.

Betabeat was sipping coffee in the lobby of Alice Tully Hall when we saw a young-ish man walk in. He looked like a well-dressed college coed, in a dark suit, black tie and gray sneakers. It wasn’t until we got a good look at his face (and shaggy bowlcut) that we realized we were looking at Mr. Karp, the founder and CEO of Tumblr, and one of the closest things the tech world has to a rock star. A very nice, sort of nerdy rock star.

Mr. Karp settled into his seat onstage with an enthusiastic wave, plying the audience with slides detailing Tumblr’s insane growth. For example, Tumblr has 16 billion pageviews a month, soon to reach 17 billion, with 600 posts per second. Read More