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Fashion Plates

Fashion Plates

At Fashion 2.0 Awards, Social Media Teams Take the Spotlight

Zac Posen and Coco Rocha (Photo: facebook.com/stylecoalition)

Awards shows are never short on stuffiness masquerading as decorum — and you’d think that a ceremony for fashion industry insiders might be extra-uptight. But last night’s Fashion 2.0 Awards were anything but.

This was the fifth annual iteration of the awards show, which recognizes the fashion brands that use digital media best. The awards presenters are style bloggers and the honorees are fashion mavens who usually stay behind the scenes. The resultant atmosphere was laid-back, fun, modern and irreverent.

Guests arrived at the Merkin Concert Hall on West 67th Street and had their pictures taken in the carpeted lobby while bloggers milled about. Since many of the honorees were social media directors and bloggers, the lines were blurred as to who should be in front of the calendar and who should be behind it. We heard more than one pair of style bloggers (don’t they always socialize in twos?) wonder, “Should we go in front of the cameras or no?” Read More

Fashion Plates

Tumblr’s Fashion Evangelist Talks Online Retail at General Assembly Panel in London

Mr. Uhovski (Photo: Twitter/ValentineNY)

Between General Assembly setting up shop in London and poaching New York tech loyalist Courtney Boyd Myers as director of audience development, we might as well rename Shoreditch “Silicon Alley East.”

All of your old friends with be across the pond this Friday, as well as a très chic new one: Valentine Uhovski, Tumblr’s head of fashion, who replaced controversial fashion director Richard Tong. (Technically, Mr. Uhovski’s title is “Fashion Evangelist,” because of course.) Read More