Topic:

Faceworld

Faceworld

Big Brands Still Trying to Figure Out the Facebook

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Ever wonder what your bank is thinking when it asks you to “like” your credit card on Facebook? Buddy Media’s Michael Lazerow is in the business of persuading brands that Facebook should get top priority when it comes to advertising efforts, and his presentation at the Le Web conference, now available on Facebook, explains why. What would seem to people who spend most of the day on the internet like spammy, ridiculous nonsense, actually looks earnest and smart in the context of a slide deck. One coupon for Pretzel Crisps was redeemed by 95 percent of the brand’s 100,000 fans; a call to “like this post if you’re a Disney Vacation Fan Club member” had a 19.62 percent “engagement rate.” Other examples showed “engagement rates” in the 5 to 6 percent range.  Read More