Topic:

Fab-ulous

Fab-ulous

What Flash Sales? Now Fab Wants to Be the Ikea of Design

Pre-announcement jitters.

Fab famously got traction once the cofounders pivoted from gay Yelp to design-focused flash-sales site. But now that flash sales are no longer the darling of the tech industry, Fab is moving on. Hence the company’s announcement at its kindergarten-like West Village HQ last night: “We’re going to do a little pivot again,” CEO Jason Goldberg announced.

“We’re redesigning Fab as the world’s number-one design store,” he said. “We’re going from flash sales to design store, and we’re going there in a really big way.”

That means a revamped website, products sold exclusively on Fab, brick-and-mortar stores, and the acquisition of a German company offering customizable furniture.  Read More