Eye of the Tiger

Eye of the Tiger

Get Ready to Watch the London Olympics Play Wack-A-Mole With the Internet

Get your own. (Photo:

The first “Twitter Olympics” start Friday. And how is that going, so far? Let’s just say the games are off to a rocky start, and we’re popping popcorn in anticipation.

As we’ve mentioned before, the International Olympic Committe rolled into town with a long list of social media rules for athletes, volunteers and anyone with a press pass. The document concluded with a warning: “The IOC will continue to monitor Olympic on-line content to ensure that the integrity of rights-holding broadcasters and sponsor rights as well as the Olympic Charter is maintained.”

So how’s that going? Well, it’s not even day one and already an Olympian has been booted from the games for offensive tweets, athletes’ complaints are going viral, and organizers are begging participants not to tweet about and therefore spoil the opening ceremony.  Read More