Digital Divides

Digital Divides

Pinterest Is 79 Percent White


Is social media segregated? A new report by the BBC suggests it may be. “The Internet mirrors and magnifies everyday life. All of the divisions that exist in every day life, including those by race and class, actually re-emerge online,” Microsoft researcher Danah Boyd said.

When a new site pops up, the race of early adopters can determine the demographic of users for years. Pinterest is 70 percent female and 79 percent white, according to the BBC. By contrast, black and Latino users are overrepresented on Twitter versus the general population. Read More