What must Facebook do to placate Mark Cuban? First, the Dallas Mavericks owner complained the company’s push for promoted posts was driving brands away. But now that the social network has introduced a new pages feed, he still isn’t happy. This morning–at 1:18 a.m., to be precise–he published a blog post with the teasing title of, “What I Really Think About Facebook.” Short versions: Drop the chairs and the “only connect” nonsense and admit it’s just a great, honking waste of time. So of course fans of the Dallas Mavericks Facebook page want to see every incidental update!
First, Mr. Cuban points out what Facebook has to say about how Newsfeed, Engagement and Promoted Posts work and why they filter the firehose. “FB believes that their news feed is an engaging information source. They seem to really, really want to make sure that you get the information that is most engaging to you,” he writes. “I honestly didn’t know this.” (Emphasis decidedly his.) Read More