The sheer churn-and-burn of the startup scene can be grueling: Some hot new company is always ascendant, and some formerly hot new company is always headed for the ash heap of history. Ever wanted to just chuck it all and retreat to the more stable environs of an old-fashioned profession like, say, magazines?
Now, before you begin laughing, its worth first considering this Ad Age paen to this year’s honorees for the magazine’s A-List Awards, which asks, “Would You Rather Own a Magazine or a Digital Startup?” The subtitle clarifies, “That is not a trick question,” and the article goes on to point out that for every Newsweek, there’s a Marie Claire doing a brisk business in ad pages. The conclusion: “You probably won’t read about that on TechCrunch or Mashable, but you’re reading it right here.”
Felix Salmon promptly replied with a long, measured answer that basically amounts to “digital startups for $800, Alex.”
Teach Yourself Foursquare in 10 Minutes came out January 17 of this year, and at the time Betabeat thought the tome was a milestone in the life of the startup. The 224-page book, written by the creator of Using WordPress, Create Your Own Blog and Daddy Wears Slippers To Work, offered instructions on how to create an account, how to earn badges and “how to have fun with Foursquare.” But it wasn’t the first book to do so.
Author and CBS12 tech correspondent Craig Agranoff co-authored a book with Herbert Tabin five months earlier, Mr. Agranoff wrote in to correct us. The paperback Checked-In: How To Use Gowalla, Foursquare and Other Geo-Location Applications For Fun and Profit came out August 2, 2010, and clocked in at 174 pages.