Crazy Ideas

Crazy Ideas

The Salesman’s Secret Weapon – He’s a Phone Freaker

ray sweyers

Startup svengali Paul Graham has a favorite maxim for entrepreneurs. Instead of searching for a great idea, focus on a problem you experience in your own life, then try to solve it.

The best salesman in the world can’t land a deal until there is a client to hear his pitch. That was the daily frustration for Ray Swyers, a middle-aged salesman of mind-numbingly boring compliance software that helps big corporations manage risk.

First there was the difficulty of finding a phone number for his mark, then getting past the receptionist. Emails he sent typically disappeared with no reply. So Swyers set out to invent a system that would allow him to discover the direct line to anyone, at any company in the world. Read More