Content Is King
“I’m in a cavernous conference room. So if I sound like God, it’s because that’s what my voice actually sounds like,” NewsCred founder Shafqat Islam told Betabeat over the phone from the company’s new Flatiron headquarters last week.
Mr. Islam’s company, which licenses and distributes content to publishers (like Conde Nast, Business Insider, Forbes, and the Chicago Tribune) and brands (like Pepsi and Johnson & Johnson), was one of the inaugural startups to have a permanent home in General Assembly, along with now familiar names from Startupland, like SeatGeek, Yipit, and Art.sy. “We sat right next to Fashism, they used to do fashion shoots in the office right next to us,” he said.
A major editorial expansion is in the works at BuzzFeed, the viral content aggregator best known for its panda slideshows, and it will be led by an unlikely figure.
Ben Smith, Politico senior writer and longtime New York politics reporter, has been named editor-in-chief of BuzzFeed, the company announced today.
According to the release, Mr. Smith will help the site get into the business of original editorial content, hiring new reporters and launching new content sections.
BuzzFeed's content sections are currently limited to "lol", "cute", "win", "fail", "omg", "geeky", "trashy", and "wtf?". The site recently snagged two writers from Gawker Media, Jezebel'sWhitney Jefferson and Gawker's Matt Cherette. There are whispers of a redesign early next year.
Content Is King
Alert! Disclosure! This reporter wrote some freelance posts for Inhabitat back in the days when it was an upstart labor of love by founder Jill Fehrenbacher (who happens to be married to web mogul Peter Rojas, co-founder of Gizmodo, Engadget and gdgt) and a cabal of far-flung writers with various environmental and design passions. Inhabitat covers advances in sustainable design and nifty products, and included the adorable spin-off Inhabitots as well as the green fashion blog Ecouterre, both of which will also roll into acquiring L.A.-based media company Internet Brands. Inhabitat has two million unique monthly visitors who look at 10 million pages a month.