Click No More

Click No More

Meet Moat: The Ad Tech Company With a ‘Magic’ Demo and a $12 M. Series B

Sample heatmap

A few months ago over coffee, a source was bemoaning the lack of big exits (and billion dollar ideas) to emerge from the New York tech scene. Who’s headed in the right direction? we asked.┬áThe source pointed us to an ad-tech startup called Moat.

“When you get the demo, it’s like magic!” said the source, referring to a heatmap Moat produces that shows what part of an online ad viewers have been scrolling over. The alchemy lies in Moat’s ability to go beyond the rudimentary “click” as a measurement tool for display ads. Read More