Instapaper’s Marco Arment just made his first big advertising buy with a spot on Howard Stern’s satellite radio show, which aired last week. ”I am a huge fan by the way, and this for real, of Instapaper,” Mr. Stern says in the spot. “I have Instapaper on all my devices… I love you Instapaper. I want to make out with you.” Read More
Bridging the Gap
This is a guest post by Trevor Owens, founder and CEO of the Lean Startup Machine, a three-day workshop on Lean Startup methodologies. Mr. Owens has also been a guest speaker at Princeton, Columbia, Fordham, and New York University.
The implications of the Lean Startup movement have been significant for entrepreneurs all over the world. At long last, founders are spending less time building products in isolation, and more time embracing their customers. Validating assumptions early and methodically has allowed entrepreneurs to fail fast, turning startup failure into a scientific process that ultimately leads to success. This movement, however, may have even bigger implications in store for established companies. Lean Startup isn’t about being cheap, but about being less wasteful and still doing things that are big.”
Can Corporations Be Startups Too? Read More