Thrillist Is Now a Media Group, as Was Inevitable

Young Lerer. (

Two weeks ago, the father-son startup team of Ben and Ken Lerer appeared on a panel together for the Paley Center for Media and quibbled over semantics. Thrillist, a business based on an email list, spunky writing and a brand for the urban man, is a media company, young Lerer insisted, and today he made it official. Thrillist, local deals platform Thrillist Rewards and Thrillist-aquiree JackThreads are converging into one glorious man-brand monster: Thrillist Media Group, with a collective audience of four million men.

“We’ve been thinking like this for a few months now and starting to take these ideas out to market,” CEO Ben Lerer told Betabeat today, citing a campaign with McDonalds that spanned the Thrillist and JackThreads platforms. “Internally we’ve all known it’s been happening.” Read More


AOL Trying Hard to Be All Artsy

aol art smoking

AOL seems to be sponsoring a lot of art lately! The latest is a collection of colorful, inflatable sculptures on the High Line between 10th and 30th Streets for June and July as part of the park’s relaunch. “Rainbow City will create an urban playground that invites New Yorkers and visitors to walk in and around the sculptures,” the company says. AOL also sponsored Seven on Seven, a small but edgy digital art event at the New Museum, and their “Project on Creativity” awarded 25 $25,000 grants to artists last year. The company also commissioned the AOL Originals portrait series from artist Chuck Close and runs, a collection of digital art from more than 50 designers, illustrators, videographers, painters, filmmakers, photographers and sculptor. “The company, which receives 14 million visitors a day on its homepage, said it’s sponsoring artistic innovation to position itself as a destination for original, creative content,” Bloomberg reported last year. Not sure this is what the 25-year old company needs to do to reinvigorate the brand, but whoever’s curating the effort has rad taste. We liked this smoking balloon thing.