Topic:

Big Apple

Big Apple

Grand Central Apple Store is Grand

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Apple employees in red t-shirts greeted Betabeat as we wandered around the open air Apple store that recently appeared on Grand Central Terminal’s East Balcony. “Hi! How are you? Hi! Can I help you?” We were there for the press sneak preview, along with dozens of other media from Gothamist to CNBC, the cameraman for which was so excited he dropped his microphone. Although the store opens Friday at 10 a.m., press were allowed to buy things. Judging by the number of iPhones out, we bet someone did, especially with all those helpful holiday Apple elves, who looked especially Christmas-y in the golden light of Grand Central. Read More