Anti-Social Networking

Anti-Social Networking

Diaspora Asking for Money, Again

diaspora logo

No Kickstarter this time. But Diaspora, the NYU-engendered, Bay Area-incubated, occasional Facebook shit-talking startup is asking for money, again, after a protracted development period. Last night, Diaspora blasted out an email to users. “You’ve been incredibly patient in waiting for an invitation. We’re still working as fast as we can to get yours to you, and we’re sorry it’s taking so long,” they wrote. “In the meantime, though, we’re reaching out to ask if you’d be willing to help us go faster.” Read More

Anti-Social Networking

No Wonder NYTM’s Jessica Lawrence Is So Into Twitter, It Got Her a Boyfriend


New social networks try to sell potential members in different ways. More privacy than Facebook! More intimacy than Twitter! Less self-promoter-y than LinkedIn! But what they should be selling you on are what they can do for your offline life.

Take for example, New York Tech Meetup managing director Jessica Lawrence. Although privy to every local wantrepreneur trying to solve social networking needs you didn’t even know you cared about (and possibly don’t), Ms. Lawrence focuses her time on just one: Twitter. That’s because within six months, Twitter helped her find a job, a boyfriend, and an apartment to move into with her new love. (Hrrm, maybe we’ve been tweeting wrong?) Read More

Anti-Social Networking

Google+ Clarifies Brand Pages and Mashable Drops Profile

UPDATE: Betabeat has learned that, after talking with Google+, Mashable has decided to pull its Google+ account until the official launch of branded profiles.  Pete Cashmore, classy guy that he is, will post soon on this and of course, he and all Mashable employees will continue to share news, links and cat pictures on their personal accounts.

Seems like Google+ has decided to wipe the slate clean on brands, giving everyone a fair shot at what will be the most aggressive social media gold rush to date.

MORE UPDATES: Google+ Ad Guy Christian Oestlier, who is running the brand page portion of the search giant’s new social network, has issued a formal update. Basically, he says, Google+ was overwhelmed by the number of businesses, brands and charities who wanted to create profiles. “As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months. There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers.” Read More

Anti-Social Networking

Anger Mounts As Google+ Plays Favorites With Brands

velvet rope

Unless you count the bacteria parties during the Cambrian Explosion, Google+ is the fastest growing social network in history, hitting 18 million users in just its first two weeks. Not surprisingly many companies want to get in on the gold rush, with savvy sites like Mashable racking up over 100,000 followers on their news account already.

But even as sites like Mashable have thrived, others have found Google+ much less hospitable. Yesterday Google+ took down ABC News Radio’s profile, much to the chagrin of its the company’s digital platform manager Dan Patterson.

Boing Boing spoke with Google about the issue and was told that brand account would be going live within a few months. They took down their official Boing Boing profile and replaced it with an intern who posted news links. But Xeni Jardin wasn’t ready to stop asking why companies like Mashable and Ford seemed to be getting special treatment. “You can’t ask orgs to simply not engage with such a powerful traffic mover. Not when Mashable has 72K followers or whatever. You can’t just ask other brands to chill and wait until [whenever],” she wrote on Google+. Read More