Few social networks are as adroit at triggering man’s aspirational impulse as Pinterest. Of course, different people covet different things. In the case of police departments in fourteen cities–including Pottstown, Penn., Kansas City, Mo. and now Philadelphia–Buzzfeed reports that cops are using Pinterest to advertise what want to catch: criminals. Read More
And Then He Pinned Me
Exciting news for avid crafters and single (but wedding-obsessed) twentysomethings: Pinterest, the virtual inspiration board, is out of invite only mode. Let’s all bake an elaborate cake in celebration and then scarf it down, feel terribly guilty and punish ourselves by looking at fitness boards. Read More
So, are we all Instagrammed out? We’ve covered how much money everyone made, how CEO Kevin Systrom is a self-taught programmer, and whether Facebook will be the death of the service. But now that everyone’s recovered from the billion-dollar sticker shock, the question is: What does this mean for Pinterest? Basically, she’s the prettiest girl in town, and she just caught the bouquet at her sorority sister’s wedding. Read More
Of all the social networks that came before it, none activates the aspirational lobe of the brain quite like Pinterest–its pretty, pretty pictures triggering the impulse to collect, cultivate, and consume. This fact was not lost on New York City’s real estate professionals.
“We know that people aren’t necessarily buying New York City real estate off a social network site,” Core’s Kristina Helb tells the magazine. Nonetheless, they figure photos of fancy houses and burgers at neighboring restaurants can lure in buyers, as The Real Deal explains under the headline, “Social media craze takes real estate industry by storm.”
Turns out, real estate isn’t the only thing “taken by storm,” “revolutionized,” “mobilized,” “monetized,” or “captivated by” a scrolling sea of little red push pins. Read More