Business development professionals still don’t have their own noun. It’s either “I do biz dev for ____” or “she’s in biz dev” or, our favorite, “they’re biz dev folks.” Maybe business… developers? Bizzy devvers? Bizzy dev bees? Hustlers-in-chief? Someone should come up with a phrase quick, because biz dev folks are increasingly visible and sought after, and more and more job listings are asking for biz dev rockstars and ninjas.
Nowhere does the business developer shine more than at the small, scrappy startup with a million users whose revenue possibilities are basically anywhere between zero and infinity. “Business Development is a mysterious title for a little discussed function or department in most larger companies. It’s also a great way for an entrepreneur or small business to have fun, create value and make money,” the marketing pundit Seth Godin wrote in 2009. “And often it’s a little guy who can be flexible enough to make things happen.”
While biz dev is still somewhat behind the scenes, some of these players are moving into the spotlight. Read More