If the fear of mountains of medical bills isn’t enough to get you to enroll in a healthcare plan, maybe some kvetching moms can. Read More
Sorry, stoners: even in states where pot is legal, you still can’t advertise for it on Facebook or Google.
Even though the sites can restrict their ads to specific locations and demographics (i.e., only Colorado and Washington), they still won’t budge on their policies regarding the promotion of recreational drugs, according to Gigaom. Read More
Betabeat makes no secret of its disdain for Go Daddy’s series of “smart vs. sexy” ads. They make this reporter want to toss a brick in the shape of Andrea Dworkin‘s face through a plate glass window before escaping in a getaway car blaring Bikini Kill, Thelma and Louise style.
The august executives of Go Daddy, however, are very proud of their Super Bowl ad, featuring supermodel Bar Refaeli loudly and lewdly sucking face with an anonymous tech nerd meant to symbolize “smart.” They’ve released a statement trumpeting how many new customers the spot delivered (in conjunction with a second ad, which featuring nagging wives trying to talk their husbands out of brilliant ideas).
But it seems the announcement was primarily an excuse for the executives of Go Daddy to laugh publicly at their own jokes. Read More
New York-based Brightline iTV Marketing Specialists just raised $30 million from JMI Equity, a “growth equity” firm, with ambitions of making TV ads more hip, more interactive and more like the web. Brightline specializes in a two-way exchange between the viewer and the ad, specifically through the remote control, which the seven-year old company thinks of more like a mouse. Read More