CEO Admits He Created Fake Identities To Get Press Coverage

Mr. Anderson (LinkedIn)

Meet Jamie Anderson. He’s an Internet marketer in Edinburgh, Scotland, who claims his ingenious “reverse graffiti” campaign helped him earn press coverage and new clients for his SEO company. But in reality, his campaign was completely unremarkable — he only got the media attention by lying to the press.

Back in November 2013, Mr. Anderson used reverse graffiti to advertise his SEO company, RNR SEO. In case you’re not familiar with the “old media” advertising technique, “reverse graffiti” is the act of creating words and images on grimy surfaces by strategically washing away sections of dirt — like if you used your finger to write “BETABEAT WUZ HERE” on a dusty car window. Read More


The Go Daddy Execs Are Just Delighted By Their Own Jokes

U.S.A! U.S.A.! (Photo: screencap)

Betabeat makes no secret of its disdain for Go Daddy’s series of “smart vs. sexy” ads. They make this reporter want to toss a brick in the shape of Andrea Dworkin‘s face through a plate glass window before escaping in a getaway car blaring Bikini Kill, Thelma and Louise style.

The august executives of Go Daddy, however, are very proud of their Super Bowl ad, featuring supermodel Bar Refaeli loudly and lewdly sucking face with an anonymous tech nerd meant to symbolize “smart.” They’ve released a statement trumpeting how many new customers the spot delivered (in conjunction with a second ad, which featuring nagging wives trying to talk their husbands out of brilliant ideas).

But it seems the announcement was primarily an excuse for the executives of Go Daddy to laugh publicly at their own jokes. Read More


Brightline Raises $30 M. to Make TV Ads More Like the Internet

Ms. Corbelli

New York-based Brightline iTV Marketing Specialists just raised $30 million from JMI Equity, a “growth equity” firm, with ambitions of making TV ads more hip, more interactive and more like the web. Brightline specializes in a two-way exchange between the viewer and the ad, specifically through the remote control, which the seven-year old company thinks of more like a mouse.  Read More