Turns Out the Pricey Walled Garden Approach Doesn’t Work with Mobile Ads, But Don’t Count iAd Out Just Yet
When Steve Jobs launched iAd last July, the idea was to provide a mobile advertising platform that took its cues more from television advertising than online advertising, which he deemed “irritating.” As with all things Apple, iAd only works within the walled garden—selling ads within apps on iOS devices like iPhones, iPads and iPod Touches.
Advertisers would pay a premium, but could expect an advertising experience perfectly built for its environment.
According to information from the research firm IDC, however, the sales strategy that works so well to sell Apple devices hasn’t necessarily paid off in the case of Apple’s attempt to dominate mobile ad sales. Read More