If you get over to Park Slope right now, you will see a giant purple mailbox at the corner of Eighth Avenue and 9th Street. You will be tempted to flick a smoldering ciggy butt inside. Don’t do it! This is your shot at the big time. Read More
Carolyn Everson made a stir last year when she left Microsoft after just nine months to run ad sales for Facebook (there was even talk of a lawsuit). She is headquartered here in New York, where she hopes to bring her experience with Madison Avenue to bear. So far, it’s an uphill battle. Read More
One of the great things about the new breed of mobile devices, from a business perspective, is that they can serve up rich media ads that are more effective at engaging consumers.
Betabeat has written before about Medialets, a fast growing New York start-up that’s beating Apple on its home turf, capturing the lions share of blue chip publishers on platforms like the iPad. Read More
Buddy Media has been a big New York success story, raising nearly $40 to manage media campaigns for brand’s on Facebook. But there are a lot more outlets for social media spending than Mark Zuckerberg’s blue and white kingdom.
Adapt.ly is looking to help companies figure out how to market across everything from Twitter to LinkedIn Read More
Most of the start-ups pitching at TechStars NY demo day began by identifying a concrete problem that they were tackling: renting an apartment in New York or connecting co-workers at a big company.
For Immersive Labs, the challenge was to bring to life the kind of interactive advertisements that exist in the realm of science Read More
Taylor Davidson was working on a mobile wallet ten years ago, building a system to put PayPal onto people’s PalmPilots. “I was trying to do intelligent apps for smart phones before the technology totally existed,” he told Betabeat by phone. “Now you can see the explosion of this stuff because the technology has caught up with the ideas.” Read More
Rick Webb weighed in on all the tech bubble talk this weekend with a post that adds the much needed context from the advertising industry. As co-founder of the Barbarian Group, an interactive marketing agency, Webb gets down and dirty with the advertising budgets of the big companies that are supposed to provide the dollars to back up all the monster valuations being nabbed by ad-tech startups these days. Read More
“We’ve had hits before, but this is a grandslam,” says James Percelay of his firm’s latest video exploit, a short film purporting to show a man hacking the video screens in Times Square. “We hit a million views in 72 hours and became the number one most tweeted video, currently the number one viral video in 50 countries around the world.” Read More
“Adobe is embedded in the creative community,” says Medialet’s CEO Eric Litman. “But there is a bunch of work to be done. Flash isn’t going to go away anytime soon and iOS isn’t going to open up to Flash.”
The solution? Adobe is bringing on Medialets to power its rich media ads. Read More
Longtime advertising executive Jon Bond has joined the social media marketing agency Big Fuel Communications as CEO, showing that even veterans of Madison Ave. are betting on the marketing powers of Facebook and Twitter.
Social media marketing got a boost after Old Spice shook heaven and earth with a series of YouTube Read More