Pinterest, the only hockey-stick startup with the distinction of being embraced by women and Mormons, gets the full New York Times treatment today with a profile by Jenna Wortham, well-timed to the
clusterfuck hullabaloo currently underway in Austin. While other startups clamor over themselves to preach to the choir and woo early-adopters, Pinterest user base began in Des Moines, Iowa, where cofounder Ben Silbermann grew up.
While the startup’s hearting-the-heartland approach has caused “some headscratching” at SXSW, its also infected investors with a wicked case of envy. “It defies the mold that you have to build something for New York and San Francisco and then spread it out from there,” Chris Dixon, who is slated to interview Mr. Silbermann on stage tomorrow, told the Times, adding, “Everyone’s envious. I’m envious. I wish I was an investor. I wish I’d created the site.”