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15 Minutes Into the Future

15 Minutes Into the Future

Forget Taking Snapshots, Let’s Use High Tech Glasses to Read People

Snazzy, but slightly style-challenged. (Photo: Changizi.wordpress.com)

Googlers are swanning about all over the place wearing their Project Glass specs, snapping pics with the president of Turkey and showing them off to Charlie Rose. And sure, it’s a pretty cool prototype. But can it help the search behemoth’s more awkward employees make sense of human emotions? Didn’t think so, Mr. Brin.

In a blog post yesterday (h/t Technology Review), Mark Changizi, director of human cognition at research outfit 2AI Labs, announced that the company has just received its first shipment of 02Amps, described as “patented eyewear that amplifies one’s view of the emotions and health visible in the color and pallor of other people’s skin.”

And they didn’t even have to raise money on Kickstarter.   Read More

15 Minutes Into the Future

Hey, a New Use for LinkedIn: A Viral Marketing Campaign for Prometheus

Faux Mr. Weyland in a faux TED Talk. (Prometheus-movie.com)

Slightly strange emails from LinkedIn recruiters are nothing out of the ordinary. But writer and UX designer Dustin Curtis (whose work you might recognize) reports that he recently opened his email to one from a James Holm, claiming to be a recruiter from the Weyland Corporation. If that name sounds familiar, it’s probably from the exhaustive marketing campaign for Prometheus, Ridley Scott’s return to the world of Alien. Perhaps you’ve seen the trailer disguised as a commercial for their shiny new model of android; here’s another that’s a spot-on faux TED talk.

That’s right: Unless someone has taken his fandom way too far, it looks like the Prometheus marketing team is using LinkedIn to further its viral marketing campaign.

Mr. Curtis reproduced the entire email at his blog. And boy, is it deadpan: Read More