Q&A

‘Big Data’ Sounds Scarier Than It Really Is, Says Marketing CEO

David Steinberg, CEO of Zeta Interactive.

Big data: it’s a term that tends to make people nervous, conjuring images of NSA surveillance and massive privacy hacks.

But those who work in big data will argue otherwise. Earlier this month, we spoke with David A. Steinberg, CEO of Zeta Interactive, a big data marketing platform he founded in 2007 with former Apple CEO John Sculley. Zeta Interactive helps its clients — like T Mobile, US Airways and Time Inc. — harness the copious data they regularly collect from their customers, and send out more effective, targeted advertisements.  Read More