Better Advertising Bureau
Anyone who’s seen a video on the internet plays the same routine — wait for an ad to load, hold your mouse over the “Skip Now” button, and zone out while the 5-second timer runs down. Now, a company called
It can be difficult to know who is or isn’t a real person, Read More
Earlier this month, Betabeat writers were surprised to learn that popular YouTube blogger Olga Kay was regularly churning out 20 or more videos a week—drawing comparisons of her work schedule to that of working in a sweatshop. The piece is one of many in a recent trend of blog Read More
This past December, Beyonce shocked the industry by dropping her fifth album on iTunes with no advance notice, and still managed to rocket to the #1 spot on the charts. The album’s surprise launch resulted in a slew of mainstream press. What you may not have heard is that within days of its release, rock band We the Kings managed to knock Beyonce’s album off the #1 spot on the iTunes charts–due to the millions of fans they’d cultivated on YouTube.
The successes we’re seeing with bands like We The Kings are becoming increasingly common as YouTubers with established audiences use the site to build their brands according to their own vision. When Billboard magazine began including YouTube views in its Hot 100 rankings chart in February 2013, it created new opportunities for music’s Davids to topple traditional industry Goliaths.
YouTube Killed the Video Star
Twitter’s first public earnings report offered mixed results. Revenue jumped 116 percent from last year to $243 million, but recorded a net loss of $511 million. The number of new users it was signing up also slowed substantially. [Los Angeles Times]
Google confirmed that Susan Wojcicki is the new CEO of YouTube. She was previously the senior VP of ads and commerce for the search giant. [Variety]
Sony is dropping its Vaio computers unit as it shifts its focus to making TVs. [Recode]
You couldn’t stop watching that Budweiser puppy commercial on YouTube last week. It racked up more than 30 million views in a week. [AdWeek]
Kids were trolling @NYCSchools for not canceling class yesterday. [Daily Dot]
Don’t feel so down about your crappy, unfulfilling desk job, because it definitely sucks even more to be a full-time YouTube star.
This past weekend, the New York Times profiled 31-year-old Olga Kay, a former circus performer and professional juggler who now earns a living producing videos for her five YouTube channels. Ms. Read More
We can’t believe we have to explicitly sound this out for some of you dummies, but bragging about your expansive weed collection on YouTube isn’t going to lead to anything good. (Remember this guy? #TBT)
Ask William Bradley, a Connecticut man who was arrested Monday after police discovered his video channel of the myriad of drugs he was collecting.
Love in the Time of Algorithms
With Fab COO Beth Ferreria leaving, the company sent an internal email telling employees not to gossip about the flailing company. It was promptly leaked. [Bloomberg]
Google Glass is making itself attractive to the music industry by unveiling new features, including streaming music, searchable playlists and saying “listening to” will boot up a song. [New York Times]
Whoa, if true: Renderings of Apple’s new California headquarters are scary looking more than anything. [Wired]
Yahoo’s head of video Erin McPherson is jumping to Maker Studios. [AllThingsD]
People are mad over tabs on Yahoo Mail. [New York Post]
For people who spend a lot of time online, it feels like you can’t swing a dead lolcat without hitting a viral marriage proposal video these days. It’s not necessarily a new phenomenon, though. People have delighted in watching strangers’ marriage themed home movies since the earliest days of America’s Funniest Videos. But with the advent of YouTube, you can catch the latest gushy, overblown wedding stunt on demand, whenever you please.
The digital cupids at Match.com have taken notice, and they’re running a contest for couples who met on their website. This is prime wedding proposal season, you see, with 39 percent of questions being popped from Thanksgiving to Valentine’s Day, according to a release from Match.
Former Apple CEO John Sculley is reportedly mulling a bid for BlackBerry. [Globe and Mail]
YouTube is planning to a service that’s described as “Spotify with video” later this year. [Billboard]
Amazon’s entry into the set-top box game might miss its scheduled holiday deadline as it scrambles with development delays. [The Verge]
Suck it Silicon Prairie: London is the new leader in patting itself on the back for nurturing tech startups. [New York Times]
ICANN is approving several new top-level domains in the next few weeks including شبكة, 游戏 and онлайн. [BBC]
We live in a world where Google’s whopping third-quarter revenue of $15 billion is considered “satisfactory.” [Forbes]
This year, 40 percent of YouTube’s traffic comes from mobile–up from 25 percent in 2012. [TechCrunch]
Hulu made the worst kept secret that former Fox exec Mike Hopkins is its new CEO official yesterday. [The Verge]
Netflix is experimenting with DVD-like extras for its original programs. Get excited for that Orange is the New Black blooper reel! [Engadget]
The Fifth Estate, that riveting moving about Wikileaks, is unlikely to rake in more than $5 million this weekend. “It’s pretty scary at this point,” said one analyst. [Variety]