YOUTUBE U.

YouTube vs. Facebook: Only One Of These Still Has An Audience

(photo via mkhmarketing)

We are closing in on the midway point of 2014 and it’s shaping up to be the year online video reaches its tipping point in capturing brand dollars.  A recent report showed for the first time, Internet ad revenues have passed broadcast TV revenues.  Brands now have to take into consideration that we’re living in a multiscreen world with people watching more and more content online.  But they also have to be fully aware engagement is key or viewers will bypass ads, similar to fast forwarding through every commercial on the DVR.

When it comes to large platforms for brands, Facebook is where brands used to look in the past, but this is 2014 not 2008. Facebook’s declining organic reach and insistence upon brands needing to pay to reach the audiences they’ve spent millions to acquire has left many brands frustrated. Meanwhile, YouTube, with its higher engagement metrics and earned media potential is in a prime position to capitalize and capture brand dollars. Read More

YOUTUBE U.

YouTube Ads Bring In the Bucks, But Stifle Innovation

(Facebook)

Google is launching a major new ad campaign. Billboards, posters, and subway trains are being emblazoned with its imagery. Magazines are rolling off the presses with pages printed in its bright colors. Television spots are set to run against a few nationally distributed shows and against local content in a few metro areas.

It’s a pretty standard traditional media campaign, except one thing: All of this media is advertising YouTube. Read More

Web TV

Here Are 9 Web Series That Are Actually Worth Watching

9 Photos

So much web video is garbage. Still, everyone once in a while someone manages to get it right.

Web series as a genre is finally coming of age as viewing habits shift from television to digital. More and more writers and directors are doing web video well, and great series are finally getting a chance to shine.

Sure, the most popular work is still being produced like major houses like Netflix and Hulu. But every once in a while, a small team or unemployed director manages to make a short series (or series of shorts) actually worth diving in to.

These are our picks for narrative web-exclusives actually worth watching — prepare to lose the next six hours of your day. Read More

YOUTUBE U.

Bigger Than Beyoncé: The Power of YouTube Rock Stars

We The Kings. (photo: wethekingsmusic.com)

This past December, Beyonce shocked the industry by dropping her fifth album on iTunes with no advance notice, and still managed to rocket to the #1 spot on the charts. The album’s surprise launch resulted in a slew of mainstream press. What you may not have heard is that within days of its release, rock band We the Kings managed to knock Beyonce’s album off the #1 spot on the iTunes charts–due to the millions of fans they’d cultivated on YouTube.

The successes we’re seeing with bands like We The Kings are becoming increasingly common as YouTubers with established audiences use the site to build their brands according to their own vision. When Billboard magazine began including YouTube views in its Hot 100 rankings chart in February 2013, it created new opportunities for music’s Davids to topple traditional industry Goliaths.  Read More

Linkages

Booting Up: Twitter’s First Earnings Report Was Meh

Hmmmm. (Photo by Bill Pugliano/Getty Images)

Twitter’s first public earnings report offered mixed results. Revenue jumped 116 percent from last year to $243 million, but recorded a net loss of $511 million. The number of new users it was signing up also slowed substantially. [Los Angeles Times]

Google confirmed that Susan Wojcicki is the new CEO of YouTube. She was previously the senior VP of ads and commerce for the search giant. [Variety]

Sony is dropping its Vaio computers unit as it shifts its focus to making TVs. [Recode]

You couldn’t stop watching that Budweiser puppy commercial on YouTube last week. It racked up more than 30 million views in a week. [AdWeek]

Kids were trolling @NYCSchools for not canceling class yesterday. [Daily Dot]