Art Meets Tech
Vidcon, the SXSW of the YouTube world, recently held its fifth annual event. I’ve attended every Vidcon since its inception, and this year’s event proved to be the most eventful of any thus far. Bigger than ever, the crowd at the Anaheim Convention Center swelled to well over last year’s estimated 12,000 attendees, as brands, fans and the entire industry flocked to Orange County.
Founded by Hank and John Green of Vlogbrothers fame, Vidcon originally launched five years ago as a convention for fans and YouTube creators alike to come together. It has since expanded: the original event drew a around 1,400 attendees to the Hyatt Regency in Century City, in contrast to the massive crowd that thronged the Anaheim Convention Center this year.
Digitizing books and information has big benefits, like worldwide access to data and learning tools, the democratization of publishing and saving some trees along the way. There also seem to be no shortage of projects that want to reverse that trend.
Jesse England, an artist whose work is critical of trends in digital media, Read More
Last night’s “The Children” was the season four finale of Games of Thrones, and though the numbers aren’t in yet, it’s clear that millions of viewers tuned in—and then turned to the internet, as they have throughout the season, to cheer, bemoan, recap, celebrate, and even remake the events of each episode.
Everyone knows Game of Thrones is hugely popular. What may be surprising is many YouTubers are generating more views than the popular series. Creators across platforms, and on YouTube in particular, are quickly reaching the same scale and viewership, without the marketing and multi-million dollar budgets.
Today marks nine years of YouTube fun.
The site, which gains 100 hours of video every minute, has grown into a media giant since its 2007 launch. Today, YouTube has more than one billion unique users in 61 countries.
For your reminiscing pleasure, Betabeat has compiled a list of some of the most popular viral Read More
It was nine years ago that YouTube offered the public a beta test of its site, since that time a lot has changed. While its worth noting YouTube was not the first video hosting platform, they were the one that managed to bring it to the masses and as a result, the platform has had a profound impact on media, advertising, politics, music, pop-culture, and individuals across the globe.
Recently I wrote about engagement rates in brand communities on YouTube versus Facebook; the data I gathered suggests that Facebook communities may be larger, but YouTube engagement runs far deeper. The question is why? I think the answer lies in some of the fundamental principles of behavioral psychology.
The top performing YouTube creators are Read More
We are closing in on the midway point of 2014 and it’s shaping up to be the year online video reaches its tipping point in capturing brand dollars. A recent report showed for the first time, Internet ad revenues have passed broadcast TV revenues. Brands now have to take into consideration that we’re living in a multiscreen world with people watching more and more content online. But they also have to be fully aware engagement is key or viewers will bypass ads, similar to fast forwarding through every commercial on the DVR.
When it comes to large platforms for brands, Facebook is where brands used to look in the past, but this is 2014 not 2008. Facebook’s declining organic reach and insistence upon brands needing to pay to reach the audiences they’ve spent millions to acquire has left many brands frustrated. Meanwhile, YouTube, with its higher engagement metrics and earned media potential is in a prime position to capitalize and capture brand dollars.
Google is launching a major new ad campaign. Billboards, posters, and subway trains are being emblazoned with its imagery. Magazines are rolling off the presses with pages printed in its bright colors. Television spots are set to run against a few nationally distributed shows and against local content in a few metro areas.
It’s a pretty standard traditional media campaign, except one thing: All of this media is advertising YouTube.
So much web video is garbage. Still, everyone once in a while someone manages to get it right.
Web series as a genre is finally coming of age as viewing habits shift from television to digital. More and more writers and directors are doing web video well, and great series are finally getting a chance to shine.
Sure, the most popular work is still being produced like major houses like Netflix and Hulu. But every once in a while, a small team or unemployed director manages to make a short series (or series of shorts) actually worth diving in to.
These are our picks for narrative web-exclusives actually worth watching — prepare to lose the next six hours of your day.
Earlier this month YouTube released the newest edition of its creator playbook for brands, the document which YouTube regularly releases to help inform creators about the best practices for how to be effective. Notably, this new version reflects YouTube’s evolving understanding of itself as a social network, heavily emphasizing the role of Read More