YOUTUBE U.

Here’s Why You’re Losing So Many YouTube Subscribers

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YouTube recently announced that there are over 300 hours of content being uploaded each minute. With such a massive stream of content on the platform and usage continuing to rise, users have more options than ever to choose to go and what to watch. In spite of all the competitive content, many brands are ignoring the odds stacked against them, and instead implementing tactics which actually make things harder for them to succeed.

A great example of this is the choice many brands have made to implement Gadgets in their Youtube channels. Gadgets are applications (typically flash) that allow additional customization of a channel beyond YouTube’s standard design. Read More

YOUTUBE U.

Nike’s Secret To Success On YouTube: It’s Not The Viral Video

A still from Nike's "Winner Stays" YouTube video. (YouTube)

The viral video may be dead as far as ad campaigns go.

The idea of making it big through a single viral hit is not a realistic goal for most advertisers nor is it particularly effective in cultivating an ongoing relationship with consumers even when it does happen.

Instead, we’re seeing a number of brands begin to adopt more pragmatic approaches to YouTube, including the “hero, hub, hygiene” strategy touted by YouTube. Read More

YOUTUBE U.

YouTube Is Not The Future; It’s Been The Future For Nearly A Decade

The Variety cover featuring Mr. Dawson and Ms. Marbles. (Facebook)

There have been a lot of cover stories about Vine and YouTube stars over the last several months.

Shane Dawson and Jenna Marbles graced the cover of Variety, Jerome Jarre made the cover of AdWeek, Bethany Mota on the cover of FastCompany, and so on.

But, why now? Why has it taken so long?

While many of these articles are praising the innovation and progressiveness of entertainment and advertisers participating in the space, the harsh reality is it is not innovative. Read More

embarrassing moments

Tragic: Man Drops New iPhone 6 On Sidewalk Immediately After Purchase

(Screengrab: YouTube)

In the most gut-wrenching story you’ll hear all day, the Australian man who was first in line to buy an iPhone 6 at Perth’s Apple Store dropped the coveted gadget immediately after purchasing it — and all on live TV.

Jack Cooksey, who’d camped out at the Apple Store all night, was reportedly revealing his new iPhone 6 on camera for Australia’s Today Show. Let’s break down the footage — which is now posted on YouTube — and have a look at what happened, shall we? Read More

YOUTUBE U.

It’s Time For YouTube Stars To Grow Up

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Real money is being made within this ecosystem — YouTubers are becoming millionaires as billions are being invested, and major media and advertising dollars are flowing in at a rapid clip.

However, just because YouTube is your profession doesn’t make you a professional.

The accessibility and ease of use of YouTube has empowered anyone with a cell phone and an internet connection the ability to become a ‘YouTuber’ — so much so that the the site has over 100 hours of video uploaded each minute. The benefits of the platform are vast and can’t be denied — there’s a democratization of media that’s never occurred in the course of human history. Read More

The Future Will See You Now

Monkeys Have Their Own Version of YouTube Where They Teach Each Other Tricks

It's the monkey how-to series. (YouTube)

Humans have been watching videos to learn how to fishtail their hair and photoshop their heads onto others’ bodies for quite some time, but a recent study shows that we’re not the only ones who can learn this way.

A group of Brazilian marmosets learned to open boxes for rewards after watching how-to videos of other marmosets performing the same actions, Nature reports. Read More

YouTube Killed the Video Star

YouTube Is Coming After Spotify With a Clone Called ‘Music Key’

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The Internet’s largest players are slowly figuring out that nobody wants to pay for music or movies, no matter how low the cost. So to figure out what’s next, they’re looking a the rising subscription giants like Netflix and Spotify and just, well, copying them.

YouTube is planning to launch a massive music subscription service called YouTube Music Key, Android Police reports. The service has no planned release date, but Google has already bought the domain youtubemusickey.com, and a series of phone screenshots show off the service’s basic features. Read More

YouTube Killed the Video Star

Study: U.S. Teens Prefer YouTube Stars Over Hollywood Celebs

Next on E! (Screengrab: YouTube)

With Vine stars creating SNL 2.0 and YouTube sensations like Shoenice chugging deadly amounts of liquor to entertain viewers, it’s no surprise that Internet-based stars are the celebrities being fawned over by today’s teens.

YouTube stars rose above mainstream celebrities in the results of a survey that ranked well-known personalities by their overall influence, Read More