YouTube Killed the Video Star

YouTube Is Coming After Spotify With a Clone Called ‘Music Key’

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The Internet’s largest players are slowly figuring out that nobody wants to pay for music or movies, no matter how low the cost. So to figure out what’s next, they’re looking a the rising subscription giants like Netflix and Spotify and just, well, copying them.

YouTube is planning to launch a massive music subscription service called YouTube Music Key, Android Police reports. The service has no planned release date, but Google has already bought the domain youtubemusickey.com, and a series of phone screenshots show off the service’s basic features. Read More

YouTube Killed the Video Star

Study: U.S. Teens Prefer YouTube Stars Over Hollywood Celebs

Next on E! (Screengrab: YouTube)

With Vine stars creating SNL 2.0 and YouTube sensations like Shoenice chugging deadly amounts of liquor to entertain viewers, it’s no surprise that Internet-based stars are the celebrities being fawned over by today’s teens.

YouTube stars rose above mainstream celebrities in the results of a survey that ranked well-known personalities by their overall influence, Read More

Almost Famous: The Stars of Social Media

Q&A: YouTube Star ‘Shoenice’ Chugs Deadly Amounts of Liquor for Fame

A typical day in the life of Shoenice. (Screengrab: YouTube)

The YouTube sensation known as Shoenice has proven that shock factor can still get you to the top. He’s achieved Internet fame by filling his channel with eating and drinking stunts that leave viewers with their jaws on the ground.

In his three years on YouTube, Chris Schewe has uploaded more than 550 videos, the vast majority of which showcase his outrageous stunts that could be fatal for others. The most popular videos are his alcohol “slams,” wherein he downs entire bottles of liquor in seconds. From the comfort of his own home, he’s slammed a bottle of Patrón (14 seconds), a bottle of Everclear (15 seconds), a small bottle of Bacardi 151 (6 six seconds) and four Jegar bombs (33 seconds) among many, many more. He’s also eaten condoms, a tube of painter’s caulk and Kim Kardashian. Read More

YOUTUBE U.

The Three Biggest Trends Coming Out Of Vidcon This Year

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Vidcon, the SXSW of the YouTube world, recently held its fifth annual event. I’ve attended every Vidcon since its inception, and this year’s event proved to be the most eventful of any thus far. Bigger than ever, the crowd at the Anaheim Convention Center swelled to well over last year’s estimated 12,000 attendees, as brands, fans and the entire industry flocked to Orange County.

Founded by Hank and John Green of Vlogbrothers fame, Vidcon originally launched five years ago as a convention for fans and YouTube creators alike to come together. It has since expanded: the original event drew a around 1,400 attendees to the Hyatt Regency in Century City, in contrast to the massive crowd that thronged the Anaheim Convention Center this year. Read More

YOUTUBE U.

Winter Has Come for TV Advertising: YouTubers Are Getting More Viewers Than ‘Game of Thrones’

Daenerys looks worried. (Screengrab: HBO)

Last night’s “The Children” was the season four finale of Games of Thrones, and though the numbers aren’t in yet, it’s clear that millions of viewers tuned in—and then turned to the internet, as they have throughout the season, to cheer, bemoan, recap, celebrate, and even remake the events of each episode.

Everyone knows Game of Thrones is hugely popular. What may be surprising is many YouTubers are generating more views than the popular series. Creators across platforms, and on YouTube in particular, are quickly reaching the same scale and viewership, without the marketing and multi-million dollar budgets. Read More

YOUTUBE U.

9 Ways YouTube Changed Everything, In Honor of Its 9th Anniversary

(Mrconte.com)

It was nine years ago that YouTube offered the public a beta test of its site, since that time a lot has changed. While its worth noting YouTube was not the first video hosting platform, they were the one that managed to bring it to the masses and as a result, the platform has had a profound impact on media, advertising, politics, music, pop-culture, and individuals across the globe. Read More