The viral video may be dead as far as ad campaigns go.
The idea of making it big through a single viral hit is not a realistic goal for most advertisers nor is it particularly effective in cultivating an ongoing relationship with consumers even when it does happen.
Instead, we’re seeing a number of brands begin to adopt more pragmatic approaches to YouTube, including the “hero, hub, hygiene” strategy touted by YouTube.
There have been a lot of cover stories about Vine and YouTube stars over the last several months.
Shane Dawson and Jenna Marbles graced the cover of Variety, Jerome Jarre made the cover of AdWeek, Bethany Mota on the cover of FastCompany, and so on.
But, why now? Why has it taken so long?
While many of these articles are praising the innovation and progressiveness of entertainment and advertisers participating in the space, the harsh reality is it is not innovative.
In the most gut-wrenching story you’ll hear all day, the Australian man who was first in line to buy an iPhone 6 at Perth’s Apple Store dropped the coveted gadget immediately after purchasing it — and all on live TV.
Jack Cooksey, who’d camped out at the Apple Store all night, was reportedly revealing his new iPhone 6 on camera for Australia’s Today Show. Let’s break down the footage — which is now posted on YouTube — and have a look at what happened, shall we?
The Future Will See You Now
Real money is being made within this ecosystem — YouTubers are becoming millionaires as billions are being invested, and major media and advertising dollars are flowing in at a rapid clip.
However, just because YouTube is your profession doesn’t make you a professional.
The accessibility and ease of use of YouTube has empowered anyone with a cell phone and an internet connection the ability to become a ‘YouTuber’ — so much so that the the site has over 100 hours of video uploaded each minute. The benefits of the platform are vast and can’t be denied — there’s a democratization of media that’s never occurred in the course of human history.
gone to the kids
Humans have been watching videos to learn how to fishtail their hair and photoshop their heads onto others’ bodies for quite some time, but a recent study shows that we’re not the only ones who can learn this way.
A group of Brazilian marmosets learned to open boxes for rewards after watching how-to videos of other marmosets performing the same actions, Nature reports.
YouTube Killed the Video Star
Google is about to be as annoying as a Limited Too on a Saturday afternoon. The company is reportedly mulling offering accounts to kids under 13 years old, a move that needs to be intricately done so it doesn’t violate U.S. laws.
YouTube Killed the Video Star
The Internet’s largest players are slowly figuring out that nobody wants to pay for music or movies, no matter how low the cost. So to figure out what’s next, they’re looking a the rising subscription giants like Netflix and Spotify and just, well, copying them.
YouTube is planning to launch a massive music subscription service called YouTube Music Key, Android Police reports. The service has no planned release date, but Google has already bought the domain youtubemusickey.com, and a series of phone screenshots show off the service’s basic features.
Almost Famous: The Stars of Social Media
With Vine stars creating SNL 2.0 and YouTube sensations like Shoenice chugging deadly amounts of liquor to entertain viewers, it’s no surprise that Internet-based stars are the celebrities being fawned over by today’s teens.
YouTube stars rose above mainstream celebrities in the results of a survey that ranked well-known personalities by their overall influence, Read More
The YouTube sensation known as Shoenice has proven that shock factor can still get you to the top. He’s achieved Internet fame by filling his channel with eating and drinking stunts that leave viewers with their jaws on the ground.
In his three years on YouTube, Chris Schewe has uploaded more than 550 videos, the vast majority of which showcase his outrageous stunts that could be fatal for others. The most popular videos are his alcohol “slams,” wherein he downs entire bottles of liquor in seconds. From the comfort of his own home, he’s slammed a bottle of Patrón (14 seconds), a bottle of Everclear (15 seconds), a small bottle of Bacardi 151 (6 six seconds) and four Jegar bombs (33 seconds) among many, many more. He’s also eaten condoms, a tube of painter’s caulk and Kim Kardashian.
Vidcon, the SXSW of the YouTube world, recently held its fifth annual event. I’ve attended every Vidcon since its inception, and this year’s event proved to be the most eventful of any thus far. Bigger than ever, the crowd at the Anaheim Convention Center swelled to well over last year’s estimated 12,000 attendees, as brands, fans and the entire industry flocked to Orange County.
Founded by Hank and John Green of Vlogbrothers fame, Vidcon originally launched five years ago as a convention for fans and YouTube creators alike to come together. It has since expanded: the original event drew a around 1,400 attendees to the Hyatt Regency in Century City, in contrast to the massive crowd that thronged the Anaheim Convention Center this year.