Love in the Time of Algorithms

Former HuffPostie Launches First Indie Project; Yoke.me, a Facebook Dating App that Raised $500K

Download Yoke.me, and you could be kissing your very own New York tech bachelor. (Twitter)

Rob Fishman, former Huffington Post social media editor and eligible New York tech bachelor, has formally launched Yoke.me, the app that raised half a million dollars from investors for a better Facebook-based dating experience. “There’s this awkward moment when you’re on a date and you say, ‘I’m actually working on a dating website,'” the entrepreneur told the New York Post.

Mr. Fishman’s new startup, Kingfish Labs, is working out of Lerer Ventures “with lots of other HuffPo alums,” the founder told Betabeat by Twitter direct message. Mr. Fishman cofounded the company with Jeff Revesz, whose company Adaptive Semantics was acquired by Huffington Post in 2009.

Yoke.me is already getting a few happy reviews. Jacob Weisberg at Slate likes it! But what’s it got that the myriad other Facebook dating apps ain’t got?  Read More