NYC Disrupts Disruptors

Schneiderman Issues Cease and Desist 24 Hours Before Lyft’s NYC Launch

Disruptors

Lyft, the e-hailing service prompting ride sharing, was set to launch this evening despite major pressure from the Taxi and Limousine Commission and Department of Financial Services. However, their future in the city is now even more uncertain. Lyft is the least expensive of the e-hailing taxi services, even undercutting UberX’s recently lowered prices. The service is known for the giant pink mustaches they put on their drivers cars and launched in San Francisco two years ago. Read More

Ride or Die

Uber Is Offering a Free Taxi Ride to Every New Yorker to Promote Its Yellow Cab App

Contents: one cupcake. (Photo: Wikimedia)

Update 9/6/2012: The TLC just issued a statement reminding drivers they are not authorized to use digitally hailing or payment apps. Uber CEO says, “We believe we are totally legal.”

Check out our interview with Uber about its plans for taxi service New York City.

Earlier this afternoon, Betabeat broke the news that Uber planned on launching a request-a-ride app for yellow cabs in New York City that would let riders digitally hail and pay for taxis with their smartphones. The company already offers a similar service here for private black sedans and SUVs.

However, Uber’s plan ran into some delays as the New York City Taxi & Limousine Commission tried to make sure that it complied with city rules and payments regulations. Read More