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OutBrain’s Yaron Galai: The World is Brainwashed by Relevancy

Yaron Galai - Image via Israeli Business Forum of NY

Israeli born ad-tech veteran Yaron Galai is currently at work on his fourth company, Outbrain, which serves up more than 3.5 billion pageviews a month to publishers like CNN, Fox and The Atlantic. “My two previous companies worked by interruption, which I hated. We were trying to get you to click away from a story on the kind of ad that personally, I ignore.”

Outbrain works to send “engaged” readers to publishers, meaning visitors they believe will actually enjoy the story they land on, then be likely to click through to other articles and visit the site again in the future. “The world is brainwashed by relevancy,” Mr. Galai said, chatting with Betabeat at our Midtown offices. “If you’re reading an article about Steve Jobs, and we send you to another article about Steve Jobs, or about the iPhone, yes that is “relevant”, but it’s probably not that interesting.” Read More