(Photo: Noobpreneur.com)

Here's an interesting take on why Twitter is suddenly giving the finger to API devs: "I suspect the reason that Twitter is cutting off apps from using its 'friend finder' feature is because most people do not create content in Twitter and therefore have no incentive to use Twitter outside of the value of its graph." [Dustin Curtis]

Fred Wilson thinks venture capital funds have grown too big and has some ideas on how to fix them. [Technology Review]

There are fewer and fewer women in Google's inner circle, so the GOOG engineers dealt with it the only way they know how: by building a predictive algorithm to help them recruit and retain more female employees. [New York Times]

Turns out the freemium model is not exactly free for businesses. [Wall Street Journal]

Here's why the FTC let Facebook buy Instagram. (Hint: ’cuz Facebook Camera sucks.) [TechCrunch]

Ms. Pao (Photo: Kleiner Perkins)

Ellen Pao's gender discrimination case: Still headed for the courtroom. Eventually. Maybe.

When last we checked in with the legal wrangling over Ellen Pao's gender discrimination suit against Kleiner Perkins, San Francisco Superior Court Judge Harold Kahn had rejected the storied VC firm's arguments for arbitration but invited the firm to ask again in a hearing scheduled for today.

But it sounds like Kleiner's legal representatives couldn't quite close the deal. Reuters reports that, rather than ruling, Judge Kahn told Kleiner Perkins he didn't buy their arguments and added that they had the option of appealing if they wanted.

It sounds like the firm has every intention of taking him up on that other. A Kleiner Perkins spokesperson provided the following statement, declaring its intention to appeal the case:

KPCB is disappointed in Judge Kahn’s decision and intends to file an appeal believing it has strong arguments and precedent to move the matter to arbitration.  Ms. Pao, like other partners, signed a variety of standard agreements and it is these agreements with the managing LLCs that govern her claims and  require, among other things, that disputes be resolved through arbitration.  We expect arbitration to be a more efficient and speedier dispute resolution process than trying a matter before a jury years down the line in the San Francisco Superior Court.

It's starting to sound like this case could drag on for years--unless, of course, the warring parties reach an out-of-court settlement.

Ms. Pao (kpcb.com)

When VC firm Kleiner Perkins filed its response to partner Ellen Pao's gender discrimination suit (nearly a month ago now), included in the flurry of legal documents were requests to require Ms. Pao to submit to binding arbitration.

Now the Mercury News reports that the presiding judge has spoken--tentatively, at least--and she'll be required to do no such thing. Kleiner argued that partners signed arbitration agreements with each of the firm's new funds; Ms. Pao's lawyer rejoined that only an umbrella agreement would do, and his logic apparently carried the day.

Of course, we should also note that lawyers for both sides are still due at a hearing today, where Kleiner has a chance to try talking the judge into reversing his ruling. Maybe somebody's got an ace up his sleeve?

It wasn't all bad news for Kleiner Perkins, however, as the judge did grant the firm's request to keep partner compensation information--which is, of course, crucial to Ms. Pao's allegations--quiet. And here we were getting so excited about poring over those spreadsheets and figuring out who had the most pocket money.

Anyone hoping for courtroom dramatics may still be disappointed, though, as this makes an out-of-court settlement a distinct possibility. And if the VC firm has any inclination to keep things quiet, that might be its last option.

Ms. Losse (Photo: theboykings.com)

Katherine Losse started at Facebook in 2005--before the NewsFeed, before the arrival of Sheryl Sandberg, and long before the Zuck quite mastered proper corporate executive behavior. Things were so fast and loose that, during orientation for her user-support gig, she was given a master password allowing her to access any user's profile and personal information. Nor was there anyone handling potential HR crises like a male employee who apparently went around proposing threesomes to women in the office.

Ms. Losse details these antics in her new book, The Boy Kings, about her time at the social network. Curious to hear more, we reached out for an interview. She didn't seem too keen to dish on Zuck beyond what she'd already included in the book (more's the pity), but she did have some stuff to say about where social networking is headed, why Facebook was so damn fratty, and what it was like being a humanities girl in a programmer's castle.

What was the most challenging part of your role as Mark's personal writer? 

Writing a blog post as another person is a really interesting thing, or sending an email. You really have to just figure out, how do they write, how do they communicate, what is it that they want to communicate, and [then] really stay in that voice, which is an interesting task for a writer.

There's a certain public perception of Mark, involving the idea that he's not terribly communicative. How much of that's true, and to what extent was it a challenge for you? 

He's definitely someone who listens and observes, especially in meetings and so forth. That's kind of his mode. Then he'll formulate a decision after listening and observing other peoples' points and arguments. And I think, to some degree I think that's true, and I think I probably brought a little more of a humanist perspective. Like, I'm a literary person, so I was kind of filling in a little bit for that distance, probably, when I was writing.

Now that you've been out of Facebook and away from Palo Alto for a while, are there particular conversations you're having with people about the company? 

I think everybody who's using social media and Facebook has this question about, how much do I want to put my life online? And that's a question I think about or I thought about while working there and also in writing this book, and I think that the answer is that we all want to be online. We all want to connect with each other. We all want to be able to communicate really quickly. And Facebook makes that really possible. I think that's why it's been really successful.

But I think there's a natural question everyone has--how far is this going to go, and are eventually the vast majority of our experiences going to happen online? How do we feel about that?

I think that's just this this question that everyone has, that I think is one of the biggest questions for our current time.

What do you think the answer is? 

That's the thing--the reason I wrote the book was to start having a conversation about it. I don't think there is one answer, and I definitely don't think the answer is we're going to go back to the days of only speaking to people face-to-face and completely rejecting social media technology. I think what may happen is social media is going to have to become ever more nuanced and able to capture our real-life relationships, and we're probably just at he first stage of that.

Do you think Facebook is capable of being the company that does that? 

I think it definitely has a shot at it. Facebook is the biggest social media company and has the most users, so that makes the groundwork to really take social media to the next level.

I think it's really going to be a challenge for any company, because it really is this question of how you replicate all of our relationships and all of our communication, how do you do that online in a way that's really satisfying.

One of the aspects of your book that's getting a lot of attention are these anecdotes about the company's early, fratty culture. Could you talk about that a bit? 

This speaks to this question that I'm glad is being talked about, which is why is Silicon Valley so male dominated and how do you change that? Because I think the anecdotes in the book are really just trying to say, when you've got an environment that is so male dominated, some things are going to happen that are going to make women uncomfortable, because they're so in the minority. So, if you had more gender parity in Silicon Valley and in tech, I think you'd start to see less of this kind of stuff.

That's what I'm really hoping is going to happen. I think it's going to take some time. That was another reason for me to write the book was to say that I was a woman in this environment. It wasn't the easiest thing but it was also really fun at times. So I wanted to start providing some kind of model for how you can get through this kind of environment and to say that it can be really rewarding and fun.

My real sense of things, it's not that Facebook was trying to be sexist. It's that it wasn't a top priority, and if something isn't prioritized, then it doesn't happen. so especially in a place where there are so many male programmers and not so many women, you have to make an effort to hire women and bring about a gender balance.

You talk a lot about your position as the company's resident humanities person, someone with a  literary background. How much of a place for that is there in Silicon Valley? 

I think so far, there hasn't been much. I think, all the emphasis being on scaling, which is an engineering issue, that's the real thing that drives a lot of the Valley, and so we just don't think about the way in which a literary perspective, a social perspective even could be really valuable to especially social media companies. I think that might be a little bit of a holdover from when the Valley really was about hardware and less social products, but as technology becomes more about social products, I think this is just absolutely something that if I were funding a startup, in addition to engineering I'd want to have people who were really thinking about it from the human side.

This interview has been edited for clarity and length. 

Morra Aarons-Mele, founder of The Mission List.

Tereza Nemessanyi, founder of Honestly Now, an online Q&A forum, brought her elementary school-aged daughter along to a tech demo that she said was unlike most others she has been to.

“Last time I demoed was January 2011,” Ms. Nemessanyi said. “I brought my daughter with me and she asked me ‘mommy, why is it all boys?’”

Well that certainly wasn’t the case this time. Last night, more than 100 tech-savvy women (and a few guys) filled rows of chairs in a large room in the Microsoft building in midtown to participate in the first-ever New York Tech Meetup’s Women’s Demo Night.

The event, hosted by NY Tech Meetup and Change:The:Ratio, was set up to support the rising number of female founders of tech start-ups in New York. It featured demos by 11 companies including: ElectNext, Fathom, Findings, HonestlyNow, Hourly, Incline, The Mission List, Paperlex, ReadSocial, Loosecubes and VenueBook. The demos varied from an exclusive online travel site to a contract management site.

The theme of the night was the rising influence of women in the sphere of tech businesses, which was evident by the event’s following. The sold-out event consisted mostly of female professionals and a few male supporters.

But as Andrew Rasiej, board chair of NY Tech Meetup, told the audience, last night’s gender ratio is not typical in the world of tech businesses.

“Right now our industry is not diverse and it needs to be diverse,” Mr. Rasiej said.

The tech industry in the United States has notoriously been known for its small amount of gender diversity and even smaller amount of racial diveristy within the workplace.

Despite the industry’s lack of diversity, New York has recently been experiencing a rush of female influence in technology.

“In New York City, a tech startup is twice as likely to be started by a woman than it is in Silicon Valley or London,” Rachel Sterne, chief digital officer of the City of New York told the audience.

“There truly is a digital sisterhood- and it's not cheesy, it's real,” Morra Aarons-Mele, founder of The Mission List, an online marketing network for women told the Observer. “We get each other funded, introduced, and supported. I've found practical resources like insurance brokers and deep strategic advice from this community of women that talks online everyday, and then meets up all over the globe at events.”

This girl is your future demo. (flickr.com/littledebbie11)

Just because wisdom is conventional doesn't mean it's right, and just because dudes 18 to 25 are considered the prized tech demographic doesn't mean it's true. The Atlantic dug up a recent talk by Intel researcher Genevieve Bell, and it turns out that women are pretty much the customers you want to have on lock. And people wonder why Pinterest has a great big Scrooge McDuck-style cache of venture capital cash.

Ms. Bell has shared several interesting nuggets, including that women in Western countries use the Internet 17 percent more per month; they spend more time talking on their mobile phones (hold your stereotyped jokes, please); and they're the biggest users of every social networking site that's not LinkedIn. Also, "Women are the vast majority owners of all internet enabled devices--readers, healthcare devices, GPS."

This shouldn't be surprising if you consider who rules the roost at home:

Furthermore, most consumers don't own devices just by themselves, those devices exist within social networks. Consumers share devices in families, so that a mobile phone is owned by multiple people, a laptop is used by multiple people, an email account is used by multiple people.

Speaking of your mom, maybe you should just use her as a one-woman focus group. Says Bell (via The Atlantic):

So it turns out if you want to find out what the future looks like, you should be asking women. And just before you think that means you should be asking 18-year-old women, it actually turns out the majority of technology users are women in their 40s, 50s and 60s. So if you wanted to know what the future looks like, those turn out to be the heaviest users of the most successful and most popular technologies on the planet as we speak.

Gee, we can't imagine why companies still pull ridiculous, sexist stunts.

The cast of How to Marry a Millionaire admires the Times' brass. (Wikimedia Commons)

The old Grey Lady sure has outdone herself. Today the New York Times treated us to "Bachelorville's Big Fish," about the Valley's population of wealthy, eligible bachelors who, it is universally acknowledged, must be in want of a wife. Even better: It's complete with a slideshow by the oh-my-God-are-you-serious name of "Dating Profiles of High-Tech, High-Worth Bachelors." We're sure that many of these gentlemen are lovely, but really?

Rather than get our knickers in a twist re: gold-digging and its inherent objectionability, we've decided to take a different tack and respond to each "dating profile" with a popular song. To wit: 

Ben Rattray, cofounder and CEO, Change.org

"At 31, Mr. Rattray still drives a 1996 Toyota Camry and shares a cramped Noe Valley apartment in San Francisco with three college buddies."

That is a man who is hanging out the passenger side of his best friend's ride, trying to holler at me. And to that we say, "No Scrubs," by TLC.

http://www.youtube.com/watch?v=SqtRrMKBdho

Larry Ellison, CEO, Oracle

"At 67, Mr. Ellison might not fit everyone’s definition of 'eligible.'"

He probably thinks this entire slideshow is about him. Ergo: "You're So Vain," by Carly Simon.

http://www.youtube.com/watch?v=mQZmCJUSC6g

Tony Hsieh, CEO, Zappos.com

"'I don’t use the term "dating," ' he explained in a recent e-mail. 'My current philosophy is to not look at things as black and white,' he said, 'but instead to just enjoy hanging out with different people.'"

This is definitely someone that you will tell, as you break up with him, that if he liked it, then he should have put a ring on it. "Single Ladies," by Ms. Beyonce Knowles.

http://www.youtube.com/watch?v=4m1EFMoRFvY

Salar Kamangar, SVP, YouTube 

"When a network dating show recently approached Mr. Kamangar to appear as a contestant, it didn’t get far. Mr. Kamangar is as private as he is eligible."

You know, shyness is nice, but shyness can stop you from doing things in life you like to. "Ask," by the Smiths.

http://www.youtube.com/watch?v=2N_Dwpkzmuw

Matt Cohler, Facebook employee No. 7 and general partner at Benchmark Capital

"Last year, he and his longtime girlfriend broke up, and he now finds himself looking for company in the brownstone that he recently bought in downtown Manhattan, which he has decorated with works by Richard Avedon and Vienna Secession-period furniture."

Sounds like someone could use a little more time, and no one wants to be a rebound gal. Also: he apparently turned to tech when he "struck out trying to make it as a saxophonist." So we're going to go with one of our pop favorites, "Careless Whisper," by George Michael.

http://www.youtube.com/watch?v=izGwDsrQ1eQ&ob=av2n

Pete Cashmore, CEO, Mashable

 "An anonymous Twitter account called @hotpetecashmore is dotted with tweets like 'Am I the only one feeling hot, hot, hot tonight? — Pete.'"

Given that we cannot possibly argue with Mr. Cashmore's good looks, we'll just go ahead and tip our hat. "Hot Hot Hot," Buster Poindexter.

http://www.youtube.com/watch?v=nrhf_zgtmAg

Matt Mullenweg, founder, WordPress and Automattic

"Still only 28, the boyish blond with the snowboarder stubble [Wordpress founder Matt Mullenweg] is now worth an estimated $40 million."

We're feeling it, Mr. Mullenweg. "Is This Love," by Bob Marley and the Wailers. Only until the next time our CMS does something wacky, though.

http://www.youtube.com/watch?v=EztmEF24fdo

Jack Dorsey, cofounder, Twitter and Square

“I’ve learned a lot from ballet,” he was quoted as saying. “I appreciate the coordination and the discipline. Making something simple is very difficult.”

As much as that man works, he'll need a time machine to carve out the proper space for a relationship. "Dancing with Myself," by Billy Idol. 

http://www.youtube.com/watch?v=FG1NrQYXjLU

And last but certainly not least:

Aaron Levie, cofounder, Box

"Last September, [Box cofounder Aaron Levie] played ringmaster at the company’s first conference, BoxWorks, showing up in orange sneakers and firing up a crowd of hundreds with motivational pronouncements before handing out free Motorola XOOM tablets for everyone, Oprah-style, and giving over the stage to Third Eye Blind."

We wish the New York Times had stepped back from this particular ledge, and we want something else. Our ruling: "Semi-Charmed Life," Third Eye Blind.

http://www.youtube.com/watch?v=zWX_p2GgHzY

Reports Reuters: 

"We need to acknowledge openly that gender remains at issue at the highest levels," she told a crowd of students and their families assembled Wednesday afternoon on a lawn outside the business school library alongside Boston's Charles River. Only about 16 percent of the highest corporate jobs are held by women, the same level as a decade ago, she noted.

Ms. Sandberg made just one mention of Facebook's going public, reports Reuters: "After urging the graduates to use Facebook to stay in touch, she said: 'We're public now, so could you please click on an ad or two while you're there.'" Asked to comment about the IPO, says Reuters, she said she wasn't speaking to the media.

We can't help but point out that yesterday, Ms. Sandberg was herself a passive figure in a gender-related Internet scuffle. A Forbes contributor wondered whether Facebook's resident grownup might be rather too concerned with Vogue photo shoots, suggesting she should be wary of the dangers of becoming merely Silicon Valley's new "it girl."

After howls of outrage from Twitter, he has since issued an apology.

This is a guest post from Gary Sharma (a.k.a. "The Guy with the Red Tie"), founder of GarysGuide, mentor at ER Accelerator and proud owner of a whole bunch of black suits, white shirts and, at last count, over forty red ties. You can reach him at gary [at] garysguide.org.

So, last week NY Mag wrote an article titled Bubble Boys which takes a look at some of the young upcoming hackers & coders (future Mark Zuckerbergs) in Silicon Valley. While the piece itself was pretty interesting, one thing gave me pause. No girl hackers or coders were profiled. Not to give author Christopher Beam a hard time as this probably was just an inadvertent omission, cuz surely there must be at least one profile-worthy hacker girl in the valley. Hopefully he's working on fixing that flub. :)

Meanwhile, I thought this is as good a time as any to shine the spotlight on some amazing folks in the NY tech scene who are working tirelessly to help bring more women into the startup and tech world, cuz while the ratio is improving, it still isn't where it needs to be quite yet. These include Sara Chipps and Vanessa Hurst of Girl Develop IT, Rachel Sklar and Emily Gannett of Change The Ratio, Adriana Gascoigne and Tommy Jenkins of Girls In Tech NYC, Nelly Yusupova of Webgrrls NYC, Tania Yuki and Jamie Lee of Women in Media, Shaherose Charania of Women 2.0 and Founder Labs, Janet Hanson of 85 Broads, Anna Akbari and Nicole Skibola of Womens Collaborative NYC, Stephanie Hanbury-Brown and Peggy Wallace of Golden Seeds, Angie Grabski of Step Up Womens Network NYC, Cindy Gallop of If We Ran The World and many many more. If I've missed any, lemme know.

Also check out Betabeat's 25 Women Driving the NY Tech Scene and the New York Observer's 50 Media Power Bachelorettes, LuminaryLabs' Sara Holoubek's Field Guide to NYC Female Founders, Influencers & DealMakers and HonestlyNow's Tereza Nemessanyi's post on the need for an XX Combinator incubator for women.

There are also quite a few women-in-business themed events this week in NYC including Crain's 50 Most Powerful Women NYC, The WomenSphere Summit, Women in Media Meetup, Womens Collaborative NYC and SheStreams Conference.

So go check them out and spread the word!

And now, onto our awesome lineup of upcoming boozing-and-schmoozing events (and trust me, there's a ton of them this week!)

Mashable Social Good Summit 2011

What's that? You want me to find u an event where u can go hang with billionaire Ted Turner, supermodel Christy Turlington, actresses Mandy Moore and Geena Davis, tennis star Serena Williams, cyclist Lance Armstrong and Archbishop Desmond Tutu? You got it, pal. :)
Monday, 9 a.m. @ 92 Street Y, 1395 Lexington Avenue

NY Angels Venture Creation Workshop Series: The Online & Mobile Advertising Eco-System, Who is Making Money and How
Wanna learn how to really make money in mobile? Well of course u do! Giving u all the inside dope will be Jeffrey Silverman (NY Angels), Scott Hoffman (Cliqology), Geoff Judge (Partner, iNovia Capital), Nick MacShane (Founder, Progress Partners), Brian Kaminsky (Group Publisher, Huffington Post / AOL), Art Muldoon (Co-Founder, Accordant Media), Albert Azout (CEO, Sociocast), Moritz Loew (MSNBC Interactive), Scott Meyer (CEO, Evidon) and Jon Greenwood (GM, Media Innovation Group).
Monday, 7:30 a.m. @ Microsoft Offices, 1290 Avenue of the Americas 6th Floor

Crain's Most Powerful Women NYC
Yes, Ariana Huffington is in the list. No, she's not number 1. No, I don't know why. Yes, I know she's awesome. Yes, I'm pretty influential. No, I'm not going to call Crain's and ask them to change the list.
Monday, 12 p.m. @ 583 Park Avenue

NJ Tech Meetup 16
If ever there was a reason to cross over the Hudson into that far-off distant exotic land called Jersey, this is it! Featured speaker is Dean Levitt (Chief of culture, MadMimi.com), startups include Artsicle, Peerbelt & Talisman Guidance and special guest is Screenplay Interactive.
Monday, 6:30 p.m. @ Howe Center, Stevens Institute of Technology Bissinger Room, Hoboken, NJ

The Future Of Web Advertising: 4 Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way
Panelists include Lori Hoberman (Chadbourne & Parke), Peg Jackson (Gridley & Co), Erik Nordlander (Google Ventures) and Jeanne Sullivan (Starvest Partners). Featuring startups Album+, Appside, Cognection, Immersive Side and Lemon. Wait-just-a-minute, whats a "Lemon" you say? Why its a "Location Enhanced Mobile Opt-in Network", of course. :)
Tuesday, 5:30 p.m. @ Chadbourne & Parke LLP, 30 Rockefeller Plaza

Skillshare Presents Creative Arts: a party, art show & lesson!
Are you an "intellectually-curious, crafty, artsy doer"? Fo' sure? Alrighty then, you'll like this one. Learn about how u can learn about printing 3D models, cooking colorful food, producing documentaries and more!
Tuesday, 7 p.m. @ Gallery Bar, 120 Orchard Street

NYC Tech Connect: Technology You Can Touch
Ok, I'll be honest. I have no idea what this event is about. BUT it does sound intriguing.
Wednesday, 5:30 p.m. @ AOL HQ, 770 Broadway 4th Floor

Start Something: Why Every Creative Needs To Be An Entrepreneur
Ready to make the leap into startup world but need that one last final push? Thats where this event comes in. Providing inspiration will be Lauren Leto (Founder, Bntr and TextsFromLastNight), Laurel Touby (Founder, Mediabistro), Audacia Ray (Founder, The Red Umbrella Project) and Leigh Ann Tucker (Co-Founder, The Way We See the World).
Wednesday, 6:30 p.m. @ The New School, 65 West 11th Street

Tech Cocktail NYC Mixer Sponsored by After10 and X.commerce
International tech traveler, Frank Gruber, is back with another edition of TechCocktail. The event will be all about ... wait for it ... tech and cocktails of course!
Wednesday, 7 p.m. @ General Assembly, 902 Broadway 4th Floor

Network and drink with Time, CNN and Turner executives
Where you enjoy complimentary hors d'oeuvres and sip cocktails as you watch big companies woo startups. (Or is it the other way around?)
Thursday, 6 p.m. @ Time Life building, 1271 Avenue of the Americas 8th floor

VC Finance Update: Growth and Opportunity in the New York Tech Market
Looking for an event where u can corner connect with VCs and tell them all about ur hot lil' startup? You just found it. In the hot seat will be Thatcher Bell (Principal, DFJ Gotham Ventures), Habib Kairouz (Managing Partner, Rho Capital Partners), Warren Lee (General Partner, Canaan Partners), Alan Patricof (Founder & Managing Director, Greycroft) and Benjamin Wolin (CEO & Co-Founder, Everyday Health). Moderated by Greg David (CUNY Graduate School of Journalism and Crains NY).
Thursday, 6 p.m. @ Citibank Center, 601 Lexington Avenue

NY Video September 2011 Meetup
Get your online video on with Douglas Atkin and Jordan Bienenstock (Yackit), Rob Barnett (My Damn Channel), Iliana Grossman and Mark LaRosa (Gust) and Ernest Feiteira (SeeTheJob).
Thursday, 6:30 p.m. @ AOL HQ, 770 Broadway 6th Floor

NY Tech Karaoke
You know what's even more fun than hanging out and drinking with ur fellow tech peeps? Why, singing offkey with them of course!
Thursday, 7 p.m. @ Karaoke Cave, 9 East 13th Street

Bain Capital Ventures Cocktail Hour
Another day. Another awesome networking-schmoozing-drinking-cocktail event. Life is hard, no?
Thursday, 7 p.m. @ General Assembly, 902 Broadway 4th Floor

SMASH Summit 2011
AARRR! You know that sound? It means that super-duper angel, 500 hats-wearing pirate Dave McClure is back in town and this time he comes bearing gifts. A smashing summit, that is. With a terrific speaker lineup including Fred Wilson (Union Square Ventures), Billy Chasen (Turntable.fm), Shiva Rajaraman (Youtube), Steve Cheney (GroupMe), Bre Pettis (MakerBot), Danielle Morrill (Twilio), Chris Maliwat (Gilt Groupe), Dan Porter (OMGPOP), Eric Litman (Medialets) and more. But the person I'm really looking forward to having a "chat" with is LaunchRock's Jameson Detweiler, the guy to blame for all those zillion startup landing pages. ;)
Friday, 9 a.m. @ Microsoft Offices, 1290 6th Avenue Sixth Floor

ER Accelerator Demo Day
Following in the trailblazing footsteps of TechStars and DreamIt comes ER Accelerator's Demo Day. Come hang with ERA honcho Murat Aktihanoglu, directors Charlie Kemper & Jonathan Axelrod and a whole bunch of awesome mentors and startups. Demoing will be BuzzTable, Centzy, LetGive, nabfly, numberFire, Parking Panda, PricingEngine, PublicStuff, Sitesimon and WebThriftStore. Event is by invitation only.
Friday, 9 a.m. @ Undisclosed Location

Getting Covered by the Online Tech Press: How to Get Noticed and Keep Getting Noticed
Ok, so here's the dealio. When blogger extra-ordinaire, Google+ aficianado and tech celeb Robert 'Scobleizer' Scoble (or as I like to call him "The Yoda of Tech Blogging") tells you how to get coverage in the press, you log out of that turntable.fm room, put down ur iPhone 5 prototype and listen. You'll thank me later.
Friday, 5 p.m. @ General Assembly, 902 Broadway 4th Floor

More on the horizon...
YCombinator NYC Meetup on Sep 26 @ Undisclosed Location
Demos and Drinks sponsored by Dealery! on Sep 27 @ Gallery Bar
Digital DUMBO's Fashion Night Out: Official T-Shirt Release Party w Brooklyn Industries & Radballs on Sep 29 @ Dumbo Loft
NYVCA Ingenuity on Oct 5 @ 82 Mercer

Until next week. Stay thirsty social, my friends!