This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), founder and CEO of GarysGuide and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can reach him at gary [at] garysguide.com.
So, as y’all know, SXSW (or, as I like to call it, Sundance for Geeks) is now just two weeks away. That’s right, people: Time to start planning how you gonna be partying it up and taking Austin by storm! To make your life easier (the better to gorge on all those mouth-watering Nuclear Tacos and drool-inducing Salt Lick BBQs) I’ve put together The ULTIMATE Guide to SXSW Interactive 2012 Parties (185 and counting)! And of course, it comes with my special commentary and notes to help you make sense of all the madness. You’re welcome.
Now, of course, as any SXSW veteran can attest, the seemingly endless parade of parties, panels and people can quickly become overwhelming. So to make your life even easier, I’ve compiled a list of the 16 most-awesome-must-attend-unmissable parties that are bound to give all your friends at home a giant pile of FOMO!
Be Like the Virus
Pictionary-like game Draw Something continues to endure a steep decline in players. AppData reports that since March, the number of users logging into the app via Facebook has fallen from 14.5 million a day to 7.6 million, almost halving Draw Something’s daily active users.
With interest in the game quickly ebbing, the Wall Street Journal reports today that Zynga is attempting to justify the $183 million it spent to acquire Draw Something and its parent company OMGPOP by tacking on yet more ads to the flailing game. Because if there’s one thing game players love, it’s ads, obviously.
The Wall Street Journal crunched a lot of Foursquare data this morning and produced this awesome feature about check-ins from Friday, Jan. 21 to Friday, Jan. 28. Most popular venues in New York City? Transit hubs and apocalyptic weather events. Penn Station, JFK, Grand Central and Port Authority are all in the top ten. Tourist spots–Times Square, the Met–also scored high, as did deluxe grocery stores like Trader Joe’s and Whole Foods, hipster night spots like Brooklyn Bowl and Webster Hall, a few gyms, Macy’s, Uniqlo, Bryant Park but not Central Park, and the Apple Store. The offices with the most check-ins? Viacom/MTV and behemoth ad agency Ogilvy & Mather.