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		<title>Apple Is Hiring Funny Writers To Make Siri Into the Joke That It Is</title>

		<comments>http://betabeat.com/2013/01/apple-is-hiring-funny-writers-to-make-siri-into-the-joke-that-it-is/#comments</comments>
		<pubDate>Fri, 18 Jan 2013 09:35:54 -0400</pubDate>
					<link>http://betabeat.com/2013/01/apple-is-hiring-funny-writers-to-make-siri-into-the-joke-that-it-is/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=76937</guid>
		<description><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/01/photo.png"><img class="alignleft  wp-image-76951" alt="photo" src="http://nyobetabeat.files.wordpress.com/2013/01/photo.png?w=576" width="277" height="491" /></a>A few days after Thanksgiving, some gangly punk tried to mug me as I stepped off the C train. My iPhone 4 flew up like a basketball toss and the screen cracked on the concrete. I managed shove him off, but short story shorter it was an excuse to upgrade and I am now the slightly lost owner of an iPhone 5 when Google Maps won't load.</p>
<p>Naturally, the first thing I did after unboxing was fool around with Siri. Had Apple's "intelligent assistant" inched any closer to artificial intelligence since it launched? Turns out, it's still pretty easy to reach <a href="http://gizmodo.com/5922332/google-search-beats-the-crap-out-of-siri-in-1600-question-test">the limits of her utility</a>, so the only thing left is to try to find questions that might serve up an Easter egg or <a href="http://scoopertino.com/apple-introduces-siri-pro-for-serious-apple-lovers/">human-ish response</a>.  <!--more--></p>
<p>Judging by a recent job listing, Apple seems to be wise to that mode of interaction. <a href="http://9to5mac.com/2013/01/17/apple-job-description-outlines-goal-to-evolve-siri-as-a-distinct-recognizable-character/">9to5 Mac found</a> an add for a creative writer who could, "help the Siri team evolve Siri as a distinct, recognizable character."</p>
<blockquote><p>"We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. <strong>Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways</strong>. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment."</p></blockquote>
<p>If you really want to amuse users, we might know one <a href="http://betabeat.com/2013/01/mike-judges-hbo-silicon-valley-comedy-opens-on-the-shit-brown-hills-of-mountainview/">writer's room</a> Cupertino should pillage.</p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/01/photo.png"><img class="alignleft  wp-image-76951" alt="photo" src="http://nyobetabeat.files.wordpress.com/2013/01/photo.png?w=576" width="277" height="491" /></a>A few days after Thanksgiving, some gangly punk tried to mug me as I stepped off the C train. My iPhone 4 flew up like a basketball toss and the screen cracked on the concrete. I managed shove him off, but short story shorter it was an excuse to upgrade and I am now the slightly lost owner of an iPhone 5 when Google Maps won't load.</p>
<p>Naturally, the first thing I did after unboxing was fool around with Siri. Had Apple's "intelligent assistant" inched any closer to artificial intelligence since it launched? Turns out, it's still pretty easy to reach <a href="http://gizmodo.com/5922332/google-search-beats-the-crap-out-of-siri-in-1600-question-test">the limits of her utility</a>, so the only thing left is to try to find questions that might serve up an Easter egg or <a href="http://scoopertino.com/apple-introduces-siri-pro-for-serious-apple-lovers/">human-ish response</a>.  <!--more--></p>
<p>Judging by a recent job listing, Apple seems to be wise to that mode of interaction. <a href="http://9to5mac.com/2013/01/17/apple-job-description-outlines-goal-to-evolve-siri-as-a-distinct-recognizable-character/">9to5 Mac found</a> an add for a creative writer who could, "help the Siri team evolve Siri as a distinct, recognizable character."</p>
<blockquote><p>"We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. <strong>Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways</strong>. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment."</p></blockquote>
<p>If you really want to amuse users, we might know one <a href="http://betabeat.com/2013/01/mike-judges-hbo-silicon-valley-comedy-opens-on-the-shit-brown-hills-of-mountainview/">writer's room</a> Cupertino should pillage.</p>
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