Firehose

Twitter Finally Taps The Massive TV Ad Market with Help From Trendrr

twitter weather

There are an average of 200 weather related tweets per minute in America, with that number spiking to 2 million on a day of severe weather. Now Twitter has partnered with The Weather Channel to push weather related tweets onto its enormously well-trafficked cable network and website, with the two groups splitting the ad revenue.

For Twitter this an opportunity to finalyl use its scale and speed in a partnership that can rake in good revenue. For New York based Trendrr, this was a chance to work behind the scenes on a massive deal. The company will be doing the semantic analysis to separate a tweet about a sudden rain shower from a tweet about your decision to take a quick shower after the gym. Read More