Lot 18, the troubled New York-based wine sales marketplace, has booted another batch of staffers. AllThingsD broke the news that the company laid off 25 employees this morning, cutting approximately 35 percent of its staff. This brings the total employees to 46, about half as many as it boasted just a year ago.
Yesterday, Lot18–the members-only site for flash sales of wine–announced in a statement distributed to wine industry publications that it will permanently shutter its U.K. operations, effective at the end of the week. That includes laying off six full-time employees.
Apparently, British oenophiles are hard customers to come by these days.
The statement explains the closing: “The supermarkets’ stranglehold on the UK market proved too powerful for us to compete with and we have not experienced the anticipated growth rate.”
For those keeping score at home, this is not the first time Lot18 has dropped the axe on a significant number of employees. Back in January, the luxe startup let go of 15 percent of its staff–its first stumble following an explosive expansion. At the time, Lot18 CEO Philip James told Betabeat, “A lot of this is a natural part of the way a business grows and evolves.” Think he’s currently eating–or perhaps swigging–his words?