The Future of the Ebook
In recent years emojis have transitioned from an SMS-based shorthand primarily used in Japan to text decoration employed by everyone from iPhone-obsessed tweens to twenty-somethings still on their parents’ family plan. Emojis officially appeared on the iPhone 3Gs back in 2009, and have since experienced numerous updates, with the newest version finally incorporating a pizza icon into its visual repertoire.
An under-the-radar local startup named Oyster has raised a $3 million seed round, GigaOm reports, led by Founders Fund. Other backers include SV Angel, Founder Collective, Shari Redstone’s Advancit Capital, Chris Dixon, Sam Altman and others. But despite the foodie-friendly name, the company has other designs–namely, to feed you books to read on your iPhone.
As cofounder Eric Stromberg explained to Betabeat via email, ”Simply put, we are building the best way to read books on your phone, and we think we accomplish that through the subscription model,” he added.