The SinglePlatform sales floor. (Photo: Twitter.com/wileycerilli)

It's not often that numbers are this forthcoming after an acquisition. But New York-based SinglePlatform, a one-stop-shop where local businesses can manage their presence on sites across the web from Foursquare to the New York Times, should be happy that the terms of its recent acquisition are being disclosed. This morning it was announced that the company, founded in 2010, has sold to email marketing provider Constant Contact for $65 million in cash "subject to certain adjustments." The company will also get $5 million for employee retention and between another $10 million and $30 million if it meets revenue targets.

Constant Contact is a public company that launched in 1998. Constant Contact expects SinglePlatform, which manages 600,000 listings, to bring in $1 million of revenue in 2012 and $10 million in 2013. "We at Constant Contact have always had a disciplined investment strategy," the company said on a conference call this morning. Constant Contact believes SinglePlatform has hit a "tipping point," and "the company has demonstrated an ability to grow at exceptional rates, and we expect that to continue."

SinglePlatform raised a total of $4.45 million from First Round Capital, RRE Ventures, DFJ Gotham, New World Ventures, Gunderson Dettmer, and Seamless founder Jason Finger. (SinglePlatform CEO Wiley Cerilli ran sales for 10 years at Seamless.) SinglePlatform raised a round most recently last summer, when it expanded its customer base from just restaurants to all small businesses.

Mr. Cerilli will stay on as head of SinglePlatform in New York, and was awarded 49,529 restricted shares which will vest on a three-year schedule if he sticks around. Constant Contact touted the SinglePlatform team's record of scaling large companies on the conference call this morning. SinglePlatform will shift to a freemium model. Constant Contact expects demand for its products will overlap with demand for SinglePlatform's service.

SinglePlatform's sale represents a very tidy return, bringing hope to a city with a vibrant startup scene but few big exits to look up to--especially as we hear rumors of a startup winter.

SinglePlatform solves a problem so simple, we're surprised no one's mastered it already. Despite the fact that 89 percent of consumers look up a restaurant online before they eat there, very few restaurants have up-to-date websites. Founder & CEO Wiley Cerilli should know, he spent 10 years running sales for Seamless (now without the -web). With SinglePlatform, local businesses can publish their menu, special, events, and photos across a network of 11,000 mobile apps, and destination sites including 34,000 hotels, 620 universities, and, recently, Foodspotting.

In a press release, DFJ Gotham principal Thatcher Bell,who also sites on SinglePlatform's board, hints that the start-up will make the obvious choice of expanding beyond its core base in restaurants, "Local businesses represent an enormous potential customer base and restaurants are the most sought after targets in this category. SinglePlatform has found a way to capture this market with a product that meets the needs of restaurants and other local businesses alike."

Maybe now Mr. Cerilli can afford to upgrade from "business shabby."

Wiley Cerilli in native garb.

The corporate world can keep "business casual." But SinglePlatform's Wiley Cerilli has another way to describe the start-up uniform. "I’m trying hard to coin the style 'business shabby'" Mr. Cerilli told The Next Web." How's the coinage catching on? "It’s not working, but I’m trying."

Mr. Cerilli spent 10 years running sales at SeamlessWeb, the local online delivery hub/vacuum suction on Betabeat's wallet, before launching SinglePlatform last January. His new service, which is hiring, lets restaurants upload info like menus, photos, and specials and then updates that on SinglePlatform's hundreds of publishing partners like hotel and city guides and app developers.

So what constitutes "business shabby"?

It’s the combo of jeans, flips flops, t-shirts/dress shirts, and sweatshirts on top during the winter. I rock flip flops for 9 out of 12 months a year. I feel my best in jeans, flips flops and a dress shirt, but there is nothing better than switching gears to a nice suit.

I have a host of college t-shirts, probably around 20 and growing from Marquette to Texas. I dropped out of NYU when I was 19 to join my first startup and never went back, so I feel like I can wear any college t-shirt.

Yeah, we think we've seen the type around town.