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	<title>Betabeat &#187; Wildfire</title>
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		<title>Betabeat &#187; Wildfire</title>
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		<title>Google Acquires Wildfire, Makes Things Weird for the Zuckerberg Family</title>

		<comments>http://betabeat.com/2012/07/with-wildfire-acquisition-facebook-v-google-is-zuckerberg-v-zuckerberg/#comments</comments>
		<pubDate>Tue, 31 Jul 2012 17:00:31 -0400</pubDate>
					<link>http://betabeat.com/2012/07/with-wildfire-acquisition-facebook-v-google-is-zuckerberg-v-zuckerberg/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=56835</guid>
		<description><![CDATA[<p><div id="attachment_49404" class="wp-caption alignleft" style="width: 284px"><a href="http://nyobetabeat.files.wordpress.com/2012/06/mark-zuckerberg-facepalm.jpeg"><img class="size-medium wp-image-49404" title="mark-zuckerberg-facepalm" src="http://nyobetabeat.files.wordpress.com/2012/06/mark-zuckerberg-facepalm.jpeg?w=274" alt="" width="274" height="300" /></a><p class="wp-caption-text">Our sympathies. (pulse2.com)</p></div></p>
<p>With the acquisition of Wildfire Media by Google <a href="http://adage.com/article/digital/google-buy-social-agency-wildfire-interactive-250-million/236415/">for $250 million</a>, we can't help but note that the Zuckerbergs of Dobbs Ferry (as <em>New York </em><a href="http://nymag.com/news/features/zuckerberg-family-2012-5/index1.html">once dubbed them</a>) are doing pretty well these days. But their success is now distributed just widely enough across the Valley that things are about to get a little awkward.</p>
<p>As Business Insider <a href="http://www.businessinsider.com/mark-zuckerberg-sister-arielle-zuckerberg-wildfire-interactive-google-2012-7">points out</a>, younger sister Arielle is a junior product manager who will presumably now become an employee in good standing at GOOG, working to help make the search giant a little more social friendly.</p>
<p>That's going to make for some stilted dinner table conversation at Thanksgiving.</p>
<p>What we can't quite figure out is Randi Zuckerberg's tweet on the subject. She wrote:</p>
<blockquote class="twitter-tweet"><p>Congrats Wildfire! There are officially now more Zuckerberg family members working for Google than Facebook! <a href="https://twitter.com/search/%23awkward"><s>#</s><strong>awkward</strong></a> ;)</p>
<p>— Randi Zuckerberg (@randizuckerberg) <a href="https://twitter.com/randizuckerberg/status/230386374677766144">July 31, 2012</a></p></blockquote>
<p>Donna's a PhD student (in Classics! props) or so we thought; last we heard, Randi <a href="http://mashable.com/2011/08/03/randi-zuckerberg-leaves-facebook-starts-own-company/">had RtoZ Media</a> and was mixed up with Bravo's Silicon Valley reality tv show. In terms of in-laws, it looks like Brent (Randi's husband) still works <a href="https://twitter.com/tworetzky">at Chegg</a>, and of course Priscilla is a pediatrician. Maybe we're missing a Zuck or we're a little short in the math skills department, but doesn't that leave the two companies dead even?</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_49404" class="wp-caption alignleft" style="width: 284px"><a href="http://nyobetabeat.files.wordpress.com/2012/06/mark-zuckerberg-facepalm.jpeg"><img class="size-medium wp-image-49404" title="mark-zuckerberg-facepalm" src="http://nyobetabeat.files.wordpress.com/2012/06/mark-zuckerberg-facepalm.jpeg?w=274" alt="" width="274" height="300" /></a><p class="wp-caption-text">Our sympathies. (pulse2.com)</p></div></p>
<p>With the acquisition of Wildfire Media by Google <a href="http://adage.com/article/digital/google-buy-social-agency-wildfire-interactive-250-million/236415/">for $250 million</a>, we can't help but note that the Zuckerbergs of Dobbs Ferry (as <em>New York </em><a href="http://nymag.com/news/features/zuckerberg-family-2012-5/index1.html">once dubbed them</a>) are doing pretty well these days. But their success is now distributed just widely enough across the Valley that things are about to get a little awkward.</p>
<p>As Business Insider <a href="http://www.businessinsider.com/mark-zuckerberg-sister-arielle-zuckerberg-wildfire-interactive-google-2012-7">points out</a>, younger sister Arielle is a junior product manager who will presumably now become an employee in good standing at GOOG, working to help make the search giant a little more social friendly.</p>
<p>That's going to make for some stilted dinner table conversation at Thanksgiving.</p>
<p>What we can't quite figure out is Randi Zuckerberg's tweet on the subject. She wrote:</p>
<blockquote class="twitter-tweet"><p>Congrats Wildfire! There are officially now more Zuckerberg family members working for Google than Facebook! <a href="https://twitter.com/search/%23awkward"><s>#</s><strong>awkward</strong></a> ;)</p>
<p>— Randi Zuckerberg (@randizuckerberg) <a href="https://twitter.com/randizuckerberg/status/230386374677766144">July 31, 2012</a></p></blockquote>
<p>Donna's a PhD student (in Classics! props) or so we thought; last we heard, Randi <a href="http://mashable.com/2011/08/03/randi-zuckerberg-leaves-facebook-starts-own-company/">had RtoZ Media</a> and was mixed up with Bravo's Silicon Valley reality tv show. In terms of in-laws, it looks like Brent (Randi's husband) still works <a href="https://twitter.com/tworetzky">at Chegg</a>, and of course Priscilla is a pediatrician. Maybe we're missing a Zuck or we're a little short in the math skills department, but doesn't that leave the two companies dead even?</p>
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