Crowd Power

Indiegogo Bends Its Own Rules, Lowers Fundraising Goal for Hills Star Whitney Port

(Photo: Indiegogo)

A few weeks ago, Betabeat wrote about an Indiegogo campaign started by Whitney Port, star of The Hills and The City. Ms. Port began the campaign to raise $50,000 so that she could show her fashion line, Whitney Eve, at New York Fashion Week Spring 2013.

But today, when we went to check up on the campaign’s progress, the funding goal had mysteriously dropped by $40,000. Now, Ms. Port is only soliciting $10,000.

Betabeat has learned that Indiegogo agreed to change the fundraising goal for Ms. Port’s campaign. She is an Indiegogo partner, which is why both parties agreed to lower the goal. Read More

Crowd Power

The Hills’ Whitney Port is Raising $50,000 on Indiegogo

A worthy charity cause. (Photo: Indiegogo)

If two TV shows, a book and a clothing line aren’t enough to line your pockets with the cashmoney you so deserve, what’s a glamour gal to do? Judging from Whitney Port, leggy star of The Hills and The City, the answer is start a$50,000 Indiegogo campaign.

Launching a gaudy charity for yourself? What on earth will Olivia Palermo say?

Ms. Port is raising money to help fund her Whitney Eve show at New York Fashion Week Spring 2013. Shhh, nobody say anything about the fact that she decided against using the vast amounts of cash she must have collected from her celebrity status, or her father’s apparel fortune, and instead chose to solicit it from her no doubt less wealthy fans. An Indiegogo campaign is an artistic endeavor.

And for your kindhearted philanthropic donation, you will get one of many swagalicious prizes, including a Whitney Eve gift card, an autographed photo–even a personalized tweet! Read More