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	<title>Betabeat &#187; Wheelings and Dealings</title>
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		<title>Instagram CEO Kevin Systrom Apparently Negotiates Like A Boss</title>

		<comments>http://betabeat.com/2012/04/instagram-ceo-kevin-systrom-apparently-negotiates-like-a-boss/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 16:24:15 -0400</pubDate>
					<link>http://betabeat.com/2012/04/instagram-ceo-kevin-systrom-apparently-negotiates-like-a-boss/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=42557</guid>
		<description><![CDATA[<p><div id="attachment_40396" class="wp-caption alignleft" style="width: 250px"><a href="http://www.betabeat.com/2012/04/18/booting-up-a-billion-dollars-edition/kevin-systrom-2/" rel="attachment wp-att-40396"><img class=" wp-image-40396 " title="kevin systrom" src="http://nyobetabeat.files.wordpress.com/2012/04/kevin-systrom1.jpg?w=300&h=300" alt="" width="240" height="240" /></a><p class="wp-caption-text">Kevin Systrom, cofounder of Instagram. (Twitter)</p></div></p>
<p>If this is true, it sure does shed some light on<a href="http://venturebeat.com/2012/04/14/after-facebook-outbid-twitter-for-instagram-jack-dorsey-stopped-using-it-to-post-photos/" target="_blank"> the abrupt end</a> of Jack Dorsey’s Instagramming. <a href="http://venturebeat.com/2012/04/26/facebook-paranoia/" target="_blank">VentureBeat claims</a> that <a href="http://www.nytimes.com/2012/04/14/technology/instagram-founders-were-helped-by-bay-area-connections.html?_r=2&amp;pagewanted=all" target="_blank">rumored offer from Twitter</a> was solid enough to give CEO Kevin Systrom quite a bit of leverage, which he did not let go to waste. Their sources claim Mr. Systrom used the company's <a href="http://www.betabeat.com/2012/04/09/facebook-acquires-instagram-500-million-valuation-android-app-sequoia-04092012/" target="_blank">pending Series B</a> to get a "very real offer in the hundreds of millions of dollars range" from Twitter, and that's when it gets really interesting:<!--more--></p>
<blockquote><p>Twitter chairman Jack Dorsey, an early Instagram investor and a <a href="http://venturebeat.com/2012/04/14/after-facebook-outbid-twitter-for-instagram-jack-dorsey-stopped-using-it-to-post-photos/">one-time avid photo-sharer</a>, was said to be involved in all aspects of the deal. But Instagram shrewdly did not sign the term sheet, which would have bound it to a no-shop clause, and went ahead and closed its financing round.</p>
<p>This put Systrom in an odd — but useful — situation in which he had both the new funding and the Twitter offer still on the table. According to one source, Systrom went to Zuckerberg for a better deal and Zuckerberg bid just to block the Twitter deal.</p></blockquote>
<p>But this should be taken with a grain of salt. <a href="http://dealbook.nytimes.com/2012/04/12/the-instagram-deal-a-mark-zuckerberg-production/" target="_blank">Previous reports</a> have Mark Zuckerberg making the initial outreach, <a href="http://online.wsj.com/article/SB10001424052702304818404577350191931921290.html" target="_blank">in the form of an April 5th phone call</a>. It's also likely that, <a href="http://online.wsj.com/article/SB10001424052702304818404577350191931921290.html" target="_blank">as the <em>Wall Street Journal </em>reports</a>, it wasn't just the prospect of a Twitter offer but also the runaway success of Instagram's Android app that worried Mr. Zuckerberg.</p>
<p>Anyway, if we learned anything from <em>The Social Network, </em>it's that you don't get to $1 billion dollars without making a few enemies.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_40396" class="wp-caption alignleft" style="width: 250px"><a href="http://www.betabeat.com/2012/04/18/booting-up-a-billion-dollars-edition/kevin-systrom-2/" rel="attachment wp-att-40396"><img class=" wp-image-40396 " title="kevin systrom" src="http://nyobetabeat.files.wordpress.com/2012/04/kevin-systrom1.jpg?w=300&h=300" alt="" width="240" height="240" /></a><p class="wp-caption-text">Kevin Systrom, cofounder of Instagram. (Twitter)</p></div></p>
<p>If this is true, it sure does shed some light on<a href="http://venturebeat.com/2012/04/14/after-facebook-outbid-twitter-for-instagram-jack-dorsey-stopped-using-it-to-post-photos/" target="_blank"> the abrupt end</a> of Jack Dorsey’s Instagramming. <a href="http://venturebeat.com/2012/04/26/facebook-paranoia/" target="_blank">VentureBeat claims</a> that <a href="http://www.nytimes.com/2012/04/14/technology/instagram-founders-were-helped-by-bay-area-connections.html?_r=2&amp;pagewanted=all" target="_blank">rumored offer from Twitter</a> was solid enough to give CEO Kevin Systrom quite a bit of leverage, which he did not let go to waste. Their sources claim Mr. Systrom used the company's <a href="http://www.betabeat.com/2012/04/09/facebook-acquires-instagram-500-million-valuation-android-app-sequoia-04092012/" target="_blank">pending Series B</a> to get a "very real offer in the hundreds of millions of dollars range" from Twitter, and that's when it gets really interesting:<!--more--></p>
<blockquote><p>Twitter chairman Jack Dorsey, an early Instagram investor and a <a href="http://venturebeat.com/2012/04/14/after-facebook-outbid-twitter-for-instagram-jack-dorsey-stopped-using-it-to-post-photos/">one-time avid photo-sharer</a>, was said to be involved in all aspects of the deal. But Instagram shrewdly did not sign the term sheet, which would have bound it to a no-shop clause, and went ahead and closed its financing round.</p>
<p>This put Systrom in an odd — but useful — situation in which he had both the new funding and the Twitter offer still on the table. According to one source, Systrom went to Zuckerberg for a better deal and Zuckerberg bid just to block the Twitter deal.</p></blockquote>
<p>But this should be taken with a grain of salt. <a href="http://dealbook.nytimes.com/2012/04/12/the-instagram-deal-a-mark-zuckerberg-production/" target="_blank">Previous reports</a> have Mark Zuckerberg making the initial outreach, <a href="http://online.wsj.com/article/SB10001424052702304818404577350191931921290.html" target="_blank">in the form of an April 5th phone call</a>. It's also likely that, <a href="http://online.wsj.com/article/SB10001424052702304818404577350191931921290.html" target="_blank">as the <em>Wall Street Journal </em>reports</a>, it wasn't just the prospect of a Twitter offer but also the runaway success of Instagram's Android app that worried Mr. Zuckerberg.</p>
<p>Anyway, if we learned anything from <em>The Social Network, </em>it's that you don't get to $1 billion dollars without making a few enemies.</p>
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