Unless you’ve gone off the grid, you probably already know that Internet Week 2012 launches on Monday. But with a dizzying number of events to attend, it’s hard to figure out which ones are worth the time, effort and subway fare. Betabeat guest blogger Gary Sharma, something of an events truffle hound, already penned his personal list of recommendations. But consider this Betabeat’s official to-do list: blogger tested, Betabeat approved.
IT STARTED BECAUSE BACK IN HIGH SCHOOL, Dick Talens was too fat and Brian Wang was too skinny. Or rather, Mr. Wang was “skinny fat,” meaning he had stick limbs and belly pooch, as the 25-year-old University of Pennsylvania graduate explained to Betabeat during a recent visit to the Soho co-working space where the pair’s startup, the viral hit fitness game Fitocracy, is headquarted.
Mr. Talens and Mr. Wang sit next to each other in a sunny corner alongside their gym bags, with greasy athletic shoes tucked under their desks, an economy-sized bin of almonds and a filing cabinet of goodies such as protein powder, vitamins, oats and Splenda.