RAPPERS ON TUMBLR
As rappers increasingly turn to Tumblr as a creative outlet and cultural reference point, one superstar is worried. “I’m really scared for my generation, you know,” the rapper told The Source. “The thing that scares me most is Tumblr. I hate what Tumblr has become. Because it like, it reminds me of those clique-y girls in high school that used to make fun of everyone else and define what was cool, but in five years, when you all graduate, that shit doesn’t matter. No one gives a fuck about that shit.”
So: a music artist–say, the most famous half-Jewish, half-black, all-Canadian former DeGrassi star (who also happens to be really, really good friends with Lil’ Wayne) in the universe—spends all kinds of time working on the follow-up to his major label debut, which was widely perceived to be an ambitious-yet-rushed effort to capitalize on his quickly rising fame. Fans eagerly await the new album as singles trickle out and release dates get pushed back. Finally, after months of hot-and-heavy press anticipation, the album is unleashed onto the public…via a leaked copy on the internet, over a week ahead of time.