Ecosystem Play

classy

Classing it Up, About.com Tries to Dodge Spam

Here’s an interesting shift. While many content farms are expanding their pace and even going public, About.com is trying to step into the world of premium video.

The plan is to double the kind of high quality videos that are increasingly the long trail revenue drivers. This is similar to Youtube, which is spending $100 million to launch 20 channels with focuses on art, sports and entertainment, as well as celebrity driven specials.  Read More

Web TV

the confession

Kiefer’s Very Small Screen Debut

In the basement of the Crosby Street Hotel, Kiefer Sutherland munched on a miniature hamburger. He was wearing a gray blazer and pointy cowboy boots and bestowing hugs. “This all started with a challenge, which was to tell a story in five minutes,” he said. Read More