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Best Tech Events This Week: Startup Weekend Social Impact, Wearable Tech, Fashion 2.0 and More

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This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), founder and CEO of GarysGuide and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can reach him at gary [at] garysguide.com.

Aug 22-24 is highly anticipated WeWork SUMMER CAMP! (sneak peek). Performances by Girl Talk & St. Lucia. Talks by Lew Frankfort (Coach) & Jessica Lawrence (NYTM). Wine tasting, water sports, yoga, zip-lining! Y’should go, yo! :) Pre-Camp parties (FREE) on July 22 & on July 31. Read More

Old Dogs Learn New Tricks

David Sedaris Buys Fitbit, Becomes Crazed Roving Trash Collector

Mr. Sedaris (Photo via davidsedarisbooks.com)

Popular opinion holds that wearable tech’s biggest drawback is the potential for Big Data to catalog our personal health data and use it to sell us more crap we don’t need.

Few realize, though, that wearing a machine around your wrist that counts your every step can also cause another problem: a total obsession with walking. At least, that’s the case in Stepping Out,” a personal essay in the New Yorker by your cool European-seeming uncle David Sedaris. Read More

Fitness 2.0

New Equinox App Leaves No Stone Unturned in the Quest for a Hot Bod

MAKE ME: Skinny enough to piss my friends off. (Screengrab via Equinox app)

Remember when your gym was just the place you went to work out?

If Equinox’s recent reboot of its app and website is any indication, the days of fitness centers existing solely as locations are over. The revered fitness chain’s new digital experience incorporates everything a health nut could want. This includes FitBit and Jawbone Up compliance, class schedules and reservations, articles on diet and working out and more.

The app will even pick a group class for you based on your mood. With the “Make Me” feature, you slide your thumb up and down a screen with gradated colors from blue to green to yellow to orange to red. Stop at “make me breathe,” and you’ll get a list of suggested yoga classes from gyms around your current location. Pick “make me burn burn burn,” and the app delivers studio cycling, power sculpt, barre burn and other higher-intensity workouts. Read More

Wearable Tech

Wearable Tech Win: iPhone-Linked Cocktail Ring Smashes Pre-Sale Goal

Ringly in the "wine bar" shade. (Photo via Ringly.com)

After amassing a ton of good press, smartphone-linked jewelry startup Ringly slaughtered its pre-sale goal of $60,000 less than eight hours after  its launch on June 10.

Ringly’s premiere product is a chunky cocktail ring that links to your iPhone or Android and lights up or vibrates when you get a text, call or email, or if you’ve got an appointment coming up. You can also customize the settings so that you’re only notified when certain people contact you. Read More

Fitness 2.0

Shocker: Cloud Company Reports People Love Putting Their Health Data in the Cloud

Screen Shot 2014-05-02 at 11.27.36 AM

Companies like Fitbit, who make fitness wearables and health trackers, purport to want to help businesses wire up their employees to improve productivity — and allegedly, employees love it, according to a convenient new report by The Human Cloud at Work project.

The project is a collaboration between Goldsmiths, University of London and cloud services company Rackspace. They worked with British businesses to hook their employees up to a combination of three wearables: an accelerometer wristband, a brain wave sensor, and a posture coaching device. Read More