Ad-versity

Clean Water Charity Uses ‘First World Problems’ Meme to Guilt You Into Donating

(Photo: YouTube)

If those save the children infomercials are any indication, drawing on a guilty conscience is one way to compel American audiences to step off their cushy couch and cough up a donation. Waterislife.com and its ad agency DDB NY both appear toave a pretty solid grasp of this phenomenon.

In a video released last week, the clean water charity urges people to donate to poverty-stricken Haitians by capitalizing on one of the Internet’s most widespread memes: First World Problems. Read More