Disrupting Your Face

Watch Warby Parker’s First TV Ad, Targeted Exclusively to Hipster Homes

(Photo: Warby Parker)

All that company-subsidized beer pong must be inspiring. Warby Parker*, the online glasses retailer, has decided to expand its marketing efforts to the small screen. Rather than just promote their $95 try-at-home model on the web or through cool kid pop-up stores and kiosks in Standard hotels, the company is investingĀ $250,000–a small fraction of its $50.3 millon in VC funding–in a small-scale, highly-targeted TV ad strategy.

The New York Times reports that the company is saving money by sending the ad, featuring anthropomorphized eyeballs riding on unicycles, to its (very) particular target market: Read More