It was only a year ago that Jennifer Lopez marched into Brooklyn and heralded a new era of being ripped off by your cell phone provider. Dubbed Viva Movil, it’s a joint venture between the American Idol judge and Verizon Mobile to lure Latino shoppers to the brand. But it looks like its customers have hung up on it.
Last week, we noticed that the shop on Flatbush Avenue across from the Barclays Center shuttered. Gone are the shrine-like pictures of Ms. Lopez smiling and giggling about Otter cases and data plans, and instead sits an empty storefront. It’s probably not what she was hoping for with the chain’s flagship location. Read More