What’s cooler than real-time? New York-based Visual Revenue is building technology that purports to predict web traffic in advance. We first wrote about the startup just over a year ago when it officially launched. At the time, founder and CEO Dennis Mortensen wrote a blog post about how the company was aiming to replace the “front page editor” position that has become a staple of new media newsrooms. At the time, the New York Daily News and eight other publishers were testing Visual Revenue’s claims that it can predict how well a story will do on the front page 15 minutes in advance.
Visual Revenue offers media companies a unique Front Page Decision Support System for online Editors. The solution can predict the performance of a piece of content about 15 minutes into the future and provides editors with real-time recommendations on what content to place in which position on a Front Page and for how long.
IA Ventures and Softbank Capital think so. The firms led Visual Revenue’s $1.7 million round, which will be used to hire front end and back end engineers, a lead designer, customer engagement manager and business development manager and build Visual Revenue into the “Bloomberg terminal of the newsroom,” as the company puts it. Read More