A lot of the stories on the future of “social” TV focus on the idea of a real-time conversation happening online, with viewers sharing thoughts and jokes while taking in their favorite shows. But New York startup GetGlue, which hit the million user mark today, is seeing something a little different.
“The last thing you want is some variant on an old AOL chatroom, with tens of thousands of people talking about a program at the same time,” says GetGlue COO Fraser Kelton. “What we’re seeing is a burst of activity at the start of each program. The way we interpret that is, checking in to GetGlue has become part of the ritual of settling in to watch TV.” Read More