Deal Me In

Yipit’s Vinny Vacanti On the Problems Plaguing the Daily Deals Market

Mr. Vacanti

When we saw Groupon’s amended filing this morning pledging to stop squandering funds on marketing–since, you know, it didn’t actually get them new users anymore–we knew just who to hit up for some perspective: Vinicius Vacanti, co-founder and CEO of Yipit, the daily deals aggregation and recommendation engine, whose company has been supplying the data on the industry trends inside the market. Thankfully the star of the small screen had some time to gChat.

He talked to Betabeat about when the window to profitably acquire new users from online marketing closed, why fears of a daily deals bubble may themselves be inflated, and the key to giving the Internet coupon fad some legs. Read More