<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/css" media="screen" href="http://s2.wp.com/wp-content/themes/vip/newyorkobserver/stylesheets/rss.css"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Betabeat &#187; Vine</title>
	<atom:link href="http://betabeat.com/tag/vine/feed/" rel="self" type="application/rss+xml" />
	<link>http://betabeat.com</link>
	<description>Just another WordPress.com site</description>
	<lastBuildDate>Thu, 20 Jun 2013 00:23:19 +0000</lastBuildDate>
	<language></language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='betabeat.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>Betabeat &#187; Vine</title>
		<link>http://betabeat.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://betabeat.com/osd.xml" title="Betabeat" />
	<atom:link rel='hub' href='http://betabeat.com/?pushpress=hub'/>
		<item>
				
		<title>Vinecrawler Is a Search Engine That Helps You Find Weird Stuff (and Porn) on Vine</title>

		<comments>http://betabeat.com/2013/06/vinecrawler-is-a-search-engine-that-helps-you-find-weird-stuff-and-porn-on-vine/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 11:33:06 -0400</pubDate>
					<link>http://betabeat.com/2013/06/vinecrawler-is-a-search-engine-that-helps-you-find-weird-stuff-and-porn-on-vine/</link>
			<dc:creator>Jordan Valinsky</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=89480</guid>
		<description><![CDATA[<p><div id="attachment_89491" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/06/screen-shot-2013-06-18-at-11-30-05-am.png"><img class="size-medium wp-image-89491" alt="Cool #dog Vine." src="http://nyobetabeat.files.wordpress.com/2013/06/screen-shot-2013-06-18-at-11-30-05-am.png?w=300" width="300" height="300" /></a><p class="wp-caption-text">Cool #dog Vine.</p></div></p>
<p>With Vine users uploading more than 12 million videos a day via Twitter, it's hard to keep track of all those six second masterpieces that are percolating in the app. But there's a solution! It's called <a href="http://thinkdifferent.ly/vinecrawler/">Vinecrawler</a>, a database of the four million videos posted to Twitter and and sorted according to popular tags and the most active users.<!--more--></p>
<p>So, what kind of great videos can you find on Vine? For starters, there are lots of porn clips from user Ass1892, who posts NSFW videos at a dizzying pace. In the tags section, #firstpost ranks high if you're feeling the need to watch the cringe-inducing inaugural clips people post to Vine before they quickly forget about the app (hi!). And this wouldn't be the Internet without a One Direction mention as <a href="http://thinkdifferent.ly/vinecrawler/mention?t=Harry_Styles">Harry Styles' mundane video</a> selfies of brushing his teeth is retweeted an exorbitant amount.</p>
<p><a href="https://medium.com/what-i-learned-building/736552dd5cc5">On Medium</a>, also known as the Thought Catalog for rejected TED speakers, Vinecrawler’s developer John Muellereile wrote that he found plenty of neat stuff when creating the database:</p>
<blockquote><p>What I really found was humanity; all shapes, sizes, colors, and places, all things. When I find that, in the way I've found it through Vine, in one place, using one simple thing, I'm reminded that when we get the technology right, top to bottom -- like pointing at something, in the moment, that you want to remember and share-- it spreads everywhere, it's natural, fundamentally intuitive to use, possibly magical in operation, like magnets, or gravity, or maybe even a little bit like life.</p></blockquote>
<p>Uh, I guess that's one way to describe clips of people making fart noises, dancing dogs and Harry Styles spitting into a sink.</p>
<p>(H/T <a href="http://www.theatlantic.com/technology/archive/2013/06/what-the-kids-are-doing-a-search-engine-for-4-million-vines/276957/"><em>Atlantic</em></a>)</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_89491" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/06/screen-shot-2013-06-18-at-11-30-05-am.png"><img class="size-medium wp-image-89491" alt="Cool #dog Vine." src="http://nyobetabeat.files.wordpress.com/2013/06/screen-shot-2013-06-18-at-11-30-05-am.png?w=300" width="300" height="300" /></a><p class="wp-caption-text">Cool #dog Vine.</p></div></p>
<p>With Vine users uploading more than 12 million videos a day via Twitter, it's hard to keep track of all those six second masterpieces that are percolating in the app. But there's a solution! It's called <a href="http://thinkdifferent.ly/vinecrawler/">Vinecrawler</a>, a database of the four million videos posted to Twitter and and sorted according to popular tags and the most active users.<!--more--></p>
<p>So, what kind of great videos can you find on Vine? For starters, there are lots of porn clips from user Ass1892, who posts NSFW videos at a dizzying pace. In the tags section, #firstpost ranks high if you're feeling the need to watch the cringe-inducing inaugural clips people post to Vine before they quickly forget about the app (hi!). And this wouldn't be the Internet without a One Direction mention as <a href="http://thinkdifferent.ly/vinecrawler/mention?t=Harry_Styles">Harry Styles' mundane video</a> selfies of brushing his teeth is retweeted an exorbitant amount.</p>
<p><a href="https://medium.com/what-i-learned-building/736552dd5cc5">On Medium</a>, also known as the Thought Catalog for rejected TED speakers, Vinecrawler’s developer John Muellereile wrote that he found plenty of neat stuff when creating the database:</p>
<blockquote><p>What I really found was humanity; all shapes, sizes, colors, and places, all things. When I find that, in the way I've found it through Vine, in one place, using one simple thing, I'm reminded that when we get the technology right, top to bottom -- like pointing at something, in the moment, that you want to remember and share-- it spreads everywhere, it's natural, fundamentally intuitive to use, possibly magical in operation, like magnets, or gravity, or maybe even a little bit like life.</p></blockquote>
<p>Uh, I guess that's one way to describe clips of people making fart noises, dancing dogs and Harry Styles spitting into a sink.</p>
<p>(H/T <a href="http://www.theatlantic.com/technology/archive/2013/06/what-the-kids-are-doing-a-search-engine-for-4-million-vines/276957/"><em>Atlantic</em></a>)</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/06/vinecrawler-is-a-search-engine-that-helps-you-find-weird-stuff-and-porn-on-vine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65890d44c78f5b03be4c27c5b61d2ee1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jvalinskyobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/06/screen-shot-2013-06-18-at-11-30-05-am.png?w=300" medium="image">
			<media:title type="html">Cool #dog Vine.</media:title>
		</media:content>
	</item>
		<item>
				
		<title>Booting Up: Instagram Might Soon Add a Video Feature</title>

		<comments>http://betabeat.com/2013/06/booting-up-instagram-might-soon-add-a-video-feature/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 08:55:06 -0400</pubDate>
					<link>http://betabeat.com/2013/06/booting-up-instagram-might-soon-add-a-video-feature/</link>
			<dc:creator>Jordan Valinsky</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=89351</guid>
		<description><![CDATA[<p><div id="attachment_88761" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/06/photo-by-mileycyrus-e280a2-instagram.png"><img class="size-medium wp-image-88761" alt="Imagine the videos she'll create." src="http://nyobetabeat.files.wordpress.com/2013/06/photo-by-mileycyrus-e280a2-instagram.png?w=300" width="300" height="189" /></a><p class="wp-caption-text">Imagine the videos she'll create.</p></div></p>
<p>Vine killer? Instagram is rumored to be adding a video function this week. [<a href="http://techcrunch.com/2013/06/17/source-instagram-will-get-video-on-june-20/">TechCrunch</a>]</p>
<p>Saudi Arabia might block WhatsApp within the next few weeks unless it establishes a local server so government officials can monitor activity. [<a href="http://news.cnet.com/8301-1023_3-57589517-93/saudi-arabia-may-block-whatsapp-within-weeks/">CNET</a>]</p>
<p>Not to be left out, Apple says it has collected between 4,000 to 5,000 requests for user data from the government. [<a href="http://thenextweb.com/apple/2013/06/17/apple-says-it-received-4000-5000-data-requests-from-us-officials-in-last-6-months/">TNW</a>]</p>
<p>Google is building a high-tech system to scrub the Web of child porn. [<em><a href="http://www.telegraph.co.uk/technology/google/10122452/Google-builds-new-system-to-eradicate-child-porn-images-from-the-web.html">Telegraph</a></em>]</p>
<p>It finally pays off to have purchased a Samsung phone: Jay-Z is giving away 1 million free copies of his new album to owners next month. [<a href="http://www.theverge.com/2013/6/16/4436800/jay-z-album-samsung-magna-carta-holy-grail">Verge</a>]</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_88761" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/06/photo-by-mileycyrus-e280a2-instagram.png"><img class="size-medium wp-image-88761" alt="Imagine the videos she'll create." src="http://nyobetabeat.files.wordpress.com/2013/06/photo-by-mileycyrus-e280a2-instagram.png?w=300" width="300" height="189" /></a><p class="wp-caption-text">Imagine the videos she'll create.</p></div></p>
<p>Vine killer? Instagram is rumored to be adding a video function this week. [<a href="http://techcrunch.com/2013/06/17/source-instagram-will-get-video-on-june-20/">TechCrunch</a>]</p>
<p>Saudi Arabia might block WhatsApp within the next few weeks unless it establishes a local server so government officials can monitor activity. [<a href="http://news.cnet.com/8301-1023_3-57589517-93/saudi-arabia-may-block-whatsapp-within-weeks/">CNET</a>]</p>
<p>Not to be left out, Apple says it has collected between 4,000 to 5,000 requests for user data from the government. [<a href="http://thenextweb.com/apple/2013/06/17/apple-says-it-received-4000-5000-data-requests-from-us-officials-in-last-6-months/">TNW</a>]</p>
<p>Google is building a high-tech system to scrub the Web of child porn. [<em><a href="http://www.telegraph.co.uk/technology/google/10122452/Google-builds-new-system-to-eradicate-child-porn-images-from-the-web.html">Telegraph</a></em>]</p>
<p>It finally pays off to have purchased a Samsung phone: Jay-Z is giving away 1 million free copies of his new album to owners next month. [<a href="http://www.theverge.com/2013/6/16/4436800/jay-z-album-samsung-magna-carta-holy-grail">Verge</a>]</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/06/booting-up-instagram-might-soon-add-a-video-feature/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:thumbnail url="http://nyobetabeat.files.wordpress.com/2013/06/photo-by-mileycyrus-e280a2-instagram.png?w=150" />
		<media:content url="http://nyobetabeat.files.wordpress.com/2013/06/photo-by-mileycyrus-e280a2-instagram.png?w=150" medium="image">
			<media:title type="html">Photo by mileycyrus • Instagram</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/65890d44c78f5b03be4c27c5b61d2ee1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jvalinskyobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/06/photo-by-mileycyrus-e280a2-instagram.png?w=300" medium="image">
			<media:title type="html">Imagine the videos she&#039;ll create.</media:title>
		</media:content>
	</item>
		<item>
				
		<title>Booting Up: For Now, Google Is America&#8217;s Favorite Tech Company</title>

		<comments>http://betabeat.com/2013/06/booting-up-for-now-google-is-americas-favorite-tech-company/#comments</comments>
		<pubDate>Fri, 07 Jun 2013 08:48:56 -0400</pubDate>
					<link>http://betabeat.com/2013/06/booting-up-for-now-google-is-americas-favorite-tech-company/</link>
			<dc:creator>Jordan Valinsky</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=88684</guid>
		<description><![CDATA[<p><div id="attachment_35975" class="wp-caption alignleft" style="width: 260px"><a href="http://nyobetabeat.files.wordpress.com/2012/03/google-world-domination.jpeg"><img class="size-medium wp-image-35975" alt="Google is king. (level343.com)" src="http://nyobetabeat.files.wordpress.com/2012/03/google-world-domination.jpeg?w=250" width="250" height="300" /></a><p class="wp-caption-text">Google is king. (level343.com)</p></div>
<p>Uber has a novel idea to fend off competition: Lower its prices. UberX, its comparatively less expensive on-demand car service, plans to slash prices next week by 25 percent in San Francisco. [<a href="http://techcrunch.com/2013/06/07/uber-lower-uberx-fares/">TechCrunch</a>]</p>
<p>Google has won the popularity contest of which tech companies Americans love! Around 83 percent of respondents said their view of Goog is “favorable," with Apple (72 percent) and Facebook (60 percent) following behind. Let's see <a href="http://www.guardian.co.uk/world/2013/jun/06/us-tech-giants-nsa-data">how long this lasts</a>. [<a href="http://www.washingtonpost.com/business/technology/who-do-you-like-best-google-facebook-or-apple/2013/06/05/26d45e58-cd5b-11e2-8845-d970ccb04497_story.html">Washington Post</a>]</p>
<p>Facebook is revamping its advertising plans by dropping several ad units to make it simpler. Rather, it will ask companies what results they want to achieve and help them pick the best plan. [<a href="http://allthingsd.com/20130606/facebooks-ad-plans-are-still-under-construction/?mod=atd_homepage_carousel">AllThingsD</a>]</p>
<p>Now real estate sites are creating apps for Google Glass with Trulia being the first one to do so. [<em><a href="http://bits.blogs.nytimes.com/2013/06/06/trulias-google-glass-app-shows-nearby-real-estate-listings/">New York Times</a></em>]<a href="http://bits.blogs.nytimes.com/2013/06/06/trulias-google-glass-app-shows-nearby-real-estate-listings/"><br /> </a></p>
<p>Some YouTube founders have created a Vine knock-off in China. [<a href="http://techcrunch.com/2013/06/06/youtube-founders-hurley-and-chen-have-released-an-asian-clone-of-vine/">TechCrunch</a>]</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_35975" class="wp-caption alignleft" style="width: 260px"><a href="http://nyobetabeat.files.wordpress.com/2012/03/google-world-domination.jpeg"><img class="size-medium wp-image-35975" alt="Google is king. (level343.com)" src="http://nyobetabeat.files.wordpress.com/2012/03/google-world-domination.jpeg?w=250" width="250" height="300" /></a><p class="wp-caption-text">Google is king. (level343.com)</p></div>
<p>Uber has a novel idea to fend off competition: Lower its prices. UberX, its comparatively less expensive on-demand car service, plans to slash prices next week by 25 percent in San Francisco. [<a href="http://techcrunch.com/2013/06/07/uber-lower-uberx-fares/">TechCrunch</a>]</p>
<p>Google has won the popularity contest of which tech companies Americans love! Around 83 percent of respondents said their view of Goog is “favorable," with Apple (72 percent) and Facebook (60 percent) following behind. Let's see <a href="http://www.guardian.co.uk/world/2013/jun/06/us-tech-giants-nsa-data">how long this lasts</a>. [<a href="http://www.washingtonpost.com/business/technology/who-do-you-like-best-google-facebook-or-apple/2013/06/05/26d45e58-cd5b-11e2-8845-d970ccb04497_story.html">Washington Post</a>]</p>
<p>Facebook is revamping its advertising plans by dropping several ad units to make it simpler. Rather, it will ask companies what results they want to achieve and help them pick the best plan. [<a href="http://allthingsd.com/20130606/facebooks-ad-plans-are-still-under-construction/?mod=atd_homepage_carousel">AllThingsD</a>]</p>
<p>Now real estate sites are creating apps for Google Glass with Trulia being the first one to do so. [<em><a href="http://bits.blogs.nytimes.com/2013/06/06/trulias-google-glass-app-shows-nearby-real-estate-listings/">New York Times</a></em>]<a href="http://bits.blogs.nytimes.com/2013/06/06/trulias-google-glass-app-shows-nearby-real-estate-listings/"><br /> </a></p>
<p>Some YouTube founders have created a Vine knock-off in China. [<a href="http://techcrunch.com/2013/06/06/youtube-founders-hurley-and-chen-have-released-an-asian-clone-of-vine/">TechCrunch</a>]</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/06/booting-up-for-now-google-is-americas-favorite-tech-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:thumbnail url="http://nyobetabeat.files.wordpress.com/2012/03/google-world-domination.jpeg?w=125" />
		<media:content url="http://nyobetabeat.files.wordpress.com/2012/03/google-world-domination.jpeg?w=125" medium="image">
			<media:title type="html">google-world-domination</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/65890d44c78f5b03be4c27c5b61d2ee1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jvalinskyobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2012/03/google-world-domination.jpeg?w=250" medium="image">
			<media:title type="html">Google is king. (level343.com)</media:title>
		</media:content>
	</item>
		<item>
				
		<title>Oh, Great, NBC is Now Promoting Its Crappy New Show on Vine</title>

		<comments>http://betabeat.com/2013/05/oh-great-nbc-is-now-promoting-its-crappy-new-show-on-vine/#comments</comments>
		<pubDate>Mon, 13 May 2013 11:20:57 -0400</pubDate>
					<link>http://betabeat.com/2013/05/oh-great-nbc-is-now-promoting-its-crappy-new-show-on-vine/</link>
			<dc:creator>Jordan Valinsky</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=86979</guid>
		<description><![CDATA[<p><div id="attachment_86984" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/05/screen-shot-2013-05-13-at-11-05-15-am.png"><img class="size-medium wp-image-86984" alt="Looks great. (Photo: NBC.com)" src="http://nyobetabeat.files.wordpress.com/2013/05/screen-shot-2013-05-13-at-11-05-15-am.png?w=300" width="300" height="192" /></a><p class="wp-caption-text">Looks great. (Photo: NBC.com)</p></div></p>
<p>NBC, a public access channel for the city of Boise, really wants you to watch its <a href="https://vine.co/v/b0DWOuE0Yn6">new show called <em>The Blacklist</em></a><em>. </em>So, they’re going where the kids are, posting what is one of the first-ever television show teaser trailers on Vine.<!--more--></p>
<p>Does a platform based on creating six-second clips accurately portray an hour-long show full of explosions, dangerous traffic situations, and James Spader in a suit? No, because regardless of how little you see of this show’s trailer, it looks like everything else on TV that isn't <em>Veep</em>: terrible. Still, NBC <em>gets</em> social media.</p>
<p>This is Hollywood's latest from to harness whatever promotional power a six second video clip can offer. In March, 20th Century Fox <a href="http://betabeat.com/2013/03/vine-teaser-trailer-wolverine-fox/">released a teaser trailer</a> for Hugh Jackman rom-com <em>The Wolverine.<br />
</em></p>
<p>Perhaps in the future, all of NBC's shows should just be six seconds long.</p>
<p><iframe src="https://vine.co/v/b0DWOuE0Yn6/embed/simple" height="600" width="600" frameborder="0"></iframe></p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_86984" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/05/screen-shot-2013-05-13-at-11-05-15-am.png"><img class="size-medium wp-image-86984" alt="Looks great. (Photo: NBC.com)" src="http://nyobetabeat.files.wordpress.com/2013/05/screen-shot-2013-05-13-at-11-05-15-am.png?w=300" width="300" height="192" /></a><p class="wp-caption-text">Looks great. (Photo: NBC.com)</p></div></p>
<p>NBC, a public access channel for the city of Boise, really wants you to watch its <a href="https://vine.co/v/b0DWOuE0Yn6">new show called <em>The Blacklist</em></a><em>. </em>So, they’re going where the kids are, posting what is one of the first-ever television show teaser trailers on Vine.<!--more--></p>
<p>Does a platform based on creating six-second clips accurately portray an hour-long show full of explosions, dangerous traffic situations, and James Spader in a suit? No, because regardless of how little you see of this show’s trailer, it looks like everything else on TV that isn't <em>Veep</em>: terrible. Still, NBC <em>gets</em> social media.</p>
<p>This is Hollywood's latest from to harness whatever promotional power a six second video clip can offer. In March, 20th Century Fox <a href="http://betabeat.com/2013/03/vine-teaser-trailer-wolverine-fox/">released a teaser trailer</a> for Hugh Jackman rom-com <em>The Wolverine.<br />
</em></p>
<p>Perhaps in the future, all of NBC's shows should just be six seconds long.</p>
<p><iframe src="https://vine.co/v/b0DWOuE0Yn6/embed/simple" height="600" width="600" frameborder="0"></iframe></p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/05/oh-great-nbc-is-now-promoting-its-crappy-new-show-on-vine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65890d44c78f5b03be4c27c5b61d2ee1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jvalinskyobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/05/screen-shot-2013-05-13-at-11-05-15-am.png?w=300" medium="image">
			<media:title type="html">Looks great. (Photo: NBC.com)</media:title>
		</media:content>
	</item>
		<item>
				
		<title>Booting Up: WhatsApp Denies They&#8217;re Selling to Google</title>

		<comments>http://betabeat.com/2013/04/apple-jc-penney-ron-johnson-vine-google-whatsapp-wired/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 08:46:42 -0400</pubDate>
					<link>http://betabeat.com/2013/04/apple-jc-penney-ron-johnson-vine-google-whatsapp-wired/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=84629</guid>
		<description><![CDATA[<p><div id="attachment_84636" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/04/2656308958_a634df4db6.jpg"><img class=" wp-image-84636 " alt="This is not an Apple store. (Photo: Flickr.com/crazytales562)" src="http://nyobetabeat.files.wordpress.com/2013/04/2656308958_a634df4db6.jpg" width="300" height="240" /></a><p class="wp-caption-text">This is not an Apple store. (Photo: <a href="http://www.flickr.com/photos/crazytales562/2656308958/sizes/m/in/photostream/">Flickr.com/crazytales562</a>)</p></div></p>
<p>Ron Johnson, the guy who created Apple's gleaming retail stores, has now been fired from his job as CEO of J.C. Penney. Turns out doing away with coupons was not a very popular strategy. [<a href="http://www.businessweek.com/articles/2013-04-08/firing-ron-johnson-wont-be-a-panacea-for-j-dot-c-dot-penney"><em>Bloomberg Businessweek</em></a>]</p>
<p>"Why do people watch tightrope walkers? Not to see them get to the other side. It’s because they might fall. Not everything you do is going to be successful, but that’s part of the allure." A look back at the creation of <em>Wired</em>. [<a href="http://www.adweek.com/news/technology/how-wired-magazine-changed-way-we-talk-about-technology-148425?page=3"><em>Ad Week</em></a>]</p>
<p>It was only acquired by Twitter six months ago, but Vine just took the number-one spot on Apple's leaderboard for free apps. [<a href="http://techcrunch.com/2013/04/08/just-six-months-after-being-acquired-twitters-vine-hits-1-free-spot-on-apples-app-store/">TechCrunch</a>]</p>
<p>The messaging app WhatsApp denies they're selling out to Google. [<a href="http://allthingsd.com/20130408/whatsapp-were-not-selling-to-google/">AllThingsD</a>]</p>
<p>“It’s Big Brother, sort of, but with a good intent.” Thank God we all got out of college before the advent of ebooks that can track your progress. [<a href="http://www.nytimes.com/2013/04/09/technology/coursesmart-e-textbooks-track-students-progress-for-teachers.html?pagewanted=all"><em>New York Times</em></a>]</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_84636" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/04/2656308958_a634df4db6.jpg"><img class=" wp-image-84636 " alt="This is not an Apple store. (Photo: Flickr.com/crazytales562)" src="http://nyobetabeat.files.wordpress.com/2013/04/2656308958_a634df4db6.jpg" width="300" height="240" /></a><p class="wp-caption-text">This is not an Apple store. (Photo: <a href="http://www.flickr.com/photos/crazytales562/2656308958/sizes/m/in/photostream/">Flickr.com/crazytales562</a>)</p></div></p>
<p>Ron Johnson, the guy who created Apple's gleaming retail stores, has now been fired from his job as CEO of J.C. Penney. Turns out doing away with coupons was not a very popular strategy. [<a href="http://www.businessweek.com/articles/2013-04-08/firing-ron-johnson-wont-be-a-panacea-for-j-dot-c-dot-penney"><em>Bloomberg Businessweek</em></a>]</p>
<p>"Why do people watch tightrope walkers? Not to see them get to the other side. It’s because they might fall. Not everything you do is going to be successful, but that’s part of the allure." A look back at the creation of <em>Wired</em>. [<a href="http://www.adweek.com/news/technology/how-wired-magazine-changed-way-we-talk-about-technology-148425?page=3"><em>Ad Week</em></a>]</p>
<p>It was only acquired by Twitter six months ago, but Vine just took the number-one spot on Apple's leaderboard for free apps. [<a href="http://techcrunch.com/2013/04/08/just-six-months-after-being-acquired-twitters-vine-hits-1-free-spot-on-apples-app-store/">TechCrunch</a>]</p>
<p>The messaging app WhatsApp denies they're selling out to Google. [<a href="http://allthingsd.com/20130408/whatsapp-were-not-selling-to-google/">AllThingsD</a>]</p>
<p>“It’s Big Brother, sort of, but with a good intent.” Thank God we all got out of college before the advent of ebooks that can track your progress. [<a href="http://www.nytimes.com/2013/04/09/technology/coursesmart-e-textbooks-track-students-progress-for-teachers.html?pagewanted=all"><em>New York Times</em></a>]</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/04/apple-jc-penney-ron-johnson-vine-google-whatsapp-wired/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0bbc75db8f7be0cab7d4698c7cd08df2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">kfairclothobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/04/2656308958_a634df4db6.jpg" medium="image">
			<media:title type="html">This is not an Apple store. (Photo: Flickr.com/crazytales562)</media:title>
		</media:content>
	</item>
		<item>
				
		<title>Don&#8217;t Even THINK You&#8217;re Going to Get Away with Vining that Prince Concert</title>

		<comments>http://betabeat.com/2013/04/prince-vine-youtube-piracy-copyright/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 09:26:10 -0400</pubDate>
					<link>http://betabeat.com/2013/04/prince-vine-youtube-piracy-copyright/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=83902</guid>
		<description><![CDATA[<p><div id="attachment_83915" class="wp-caption alignleft" style="width: 230px"><a href="http://nyobetabeat.files.wordpress.com/2013/04/prince_selftitled.jpg"><img class="size-full wp-image-83915" alt="Please don't sue me, Prince! (Wikipedia)" src="http://nyobetabeat.files.wordpress.com/2013/04/prince_selftitled.jpg" width="220" height="219" /></a><p class="wp-caption-text">Please don't sue me, Prince! (Wikipedia)</p></div></p>
<p>Prince is a legendary for three things: His music; his overall wackiness; and his scorched-earth policy toward digital bootleggers. The man seems to spend more time playing whack-a-mole with concert clips on YouTube than recording new music. Post so much as a video of your kids <a href="http://news.cnet.com/8301-31001_3-20031782-261.html">dancing to one of his songs</a>, and he'll happily spend the next three years in court.</p>
<p>And now, with the proliferation of new video-sharing services, Prince has enough work to keep his fleet of lawyers in Brooks Brothers for <em>decades </em>to come. For example, <a href="http://thenextweb.com/twitter/2013/04/02/twitter-gets-its-first-vine-related-copyright-complaint-from-princes-record-label/">The Next Web reports </a>that Twitter has already received a Vine-related takedown request from Prince's NPG Records:</p>
<blockquote><p>A representative of NPG Records wrote to Twitter to say eight video clips hosted on Vine contained “unauthorized recordings” and “unauthorized synchronizations” and asked the company to remove them immediately.</p></blockquote>
<p>They grow up so fast!</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_83915" class="wp-caption alignleft" style="width: 230px"><a href="http://nyobetabeat.files.wordpress.com/2013/04/prince_selftitled.jpg"><img class="size-full wp-image-83915" alt="Please don't sue me, Prince! (Wikipedia)" src="http://nyobetabeat.files.wordpress.com/2013/04/prince_selftitled.jpg" width="220" height="219" /></a><p class="wp-caption-text">Please don't sue me, Prince! (Wikipedia)</p></div></p>
<p>Prince is a legendary for three things: His music; his overall wackiness; and his scorched-earth policy toward digital bootleggers. The man seems to spend more time playing whack-a-mole with concert clips on YouTube than recording new music. Post so much as a video of your kids <a href="http://news.cnet.com/8301-31001_3-20031782-261.html">dancing to one of his songs</a>, and he'll happily spend the next three years in court.</p>
<p>And now, with the proliferation of new video-sharing services, Prince has enough work to keep his fleet of lawyers in Brooks Brothers for <em>decades </em>to come. For example, <a href="http://thenextweb.com/twitter/2013/04/02/twitter-gets-its-first-vine-related-copyright-complaint-from-princes-record-label/">The Next Web reports </a>that Twitter has already received a Vine-related takedown request from Prince's NPG Records:</p>
<blockquote><p>A representative of NPG Records wrote to Twitter to say eight video clips hosted on Vine contained “unauthorized recordings” and “unauthorized synchronizations” and asked the company to remove them immediately.</p></blockquote>
<p>They grow up so fast!</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/04/prince-vine-youtube-piracy-copyright/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0bbc75db8f7be0cab7d4698c7cd08df2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">kfairclothobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/04/prince_selftitled.jpg" medium="image">
			<media:title type="html">Please don&#039;t sue me, Prince! (Wikipedia)</media:title>
		</media:content>
	</item>
		<item>
				
		<title>This Vine &#8216;Teaser Trailer&#8217; for Wolverine Just Gave Us a Seizure</title>

		<comments>http://betabeat.com/2013/03/vine-teaser-trailer-wolverine-fox/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 17:45:50 -0400</pubDate>
					<link>http://betabeat.com/2013/03/vine-teaser-trailer-wolverine-fox/</link>
			<dc:creator>Jordan Valinsky</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=83140</guid>
		<description><![CDATA[<p><div id="attachment_83150" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/03/screen-shot-2013-03-25-at-5-27-46-pm.png"><img class="size-medium wp-image-83150" alt="Jazz hands. (Photo: Flickr)" src="http://nyobetabeat.files.wordpress.com/2013/03/screen-shot-2013-03-25-at-5-27-46-pm.png?w=300" width="300" height="266" /></a><p class="wp-caption-text">Jazz hands. (Photo: Flickr)</p></div></p>
<p>Hugh Jackman's constipation face.  Hugh Jackman's massive pecs. Hugh Jackman's yelling face. Now look! Hugh Jackman is flying, somehow. Oh, and a hashtag. That's what you see in (possibly?) the world's first Vine-based <a href="https://twitter.com/jennydeluxe/status/316292354799702016">teaser for a movie trailer</a> for <em>The Wolverine</em>, an epic film about a shirtless Mr. Jackman racing to brunch before his reservation window expires.<!--more--></p>
<p>Much like the <a href="http://betabeat.com/2013/02/emergency-911-what-you-can-do-to-keep-vine-resumes-from-becoming-a-thing/">world's first Vine resume</a>, which we weren't particularly keen on either, there is precious little need to create a trailer for another trailer. However, shouts to the 20th Century Fox social media intern who just scored Klout point with his bosses. The full trailer debuts Wednesday night on MTV, hopefully with less of a headache.</p>
<p>Since Twitter hasn't made any usable features (like embedding) for Vine yet, you’re just going to have <a href="https://vine.co/v/bDExaiMjJ1F">click here to feel the pain</a>.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_83150" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/03/screen-shot-2013-03-25-at-5-27-46-pm.png"><img class="size-medium wp-image-83150" alt="Jazz hands. (Photo: Flickr)" src="http://nyobetabeat.files.wordpress.com/2013/03/screen-shot-2013-03-25-at-5-27-46-pm.png?w=300" width="300" height="266" /></a><p class="wp-caption-text">Jazz hands. (Photo: Flickr)</p></div></p>
<p>Hugh Jackman's constipation face.  Hugh Jackman's massive pecs. Hugh Jackman's yelling face. Now look! Hugh Jackman is flying, somehow. Oh, and a hashtag. That's what you see in (possibly?) the world's first Vine-based <a href="https://twitter.com/jennydeluxe/status/316292354799702016">teaser for a movie trailer</a> for <em>The Wolverine</em>, an epic film about a shirtless Mr. Jackman racing to brunch before his reservation window expires.<!--more--></p>
<p>Much like the <a href="http://betabeat.com/2013/02/emergency-911-what-you-can-do-to-keep-vine-resumes-from-becoming-a-thing/">world's first Vine resume</a>, which we weren't particularly keen on either, there is precious little need to create a trailer for another trailer. However, shouts to the 20th Century Fox social media intern who just scored Klout point with his bosses. The full trailer debuts Wednesday night on MTV, hopefully with less of a headache.</p>
<p>Since Twitter hasn't made any usable features (like embedding) for Vine yet, you’re just going to have <a href="https://vine.co/v/bDExaiMjJ1F">click here to feel the pain</a>.</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/03/vine-teaser-trailer-wolverine-fox/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65890d44c78f5b03be4c27c5b61d2ee1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jvalinskyobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/03/screen-shot-2013-03-25-at-5-27-46-pm.png?w=300" medium="image">
			<media:title type="html">Jazz hands. (Photo: Flickr)</media:title>
		</media:content>
	</item>
		<item>
				
		<title>We&#8217;re Sorry to Report That People Are Now Buying &#8216;Vine Art&#8217; for Hundreds of Dollars</title>

		<comments>http://betabeat.com/2013/03/were-sorry-to-report-that-people-are-now-buying-vine-art-for-hundreds-of-dollars/#comments</comments>
		<pubDate>Tue, 12 Mar 2013 14:25:57 -0400</pubDate>
					<link>http://betabeat.com/2013/03/were-sorry-to-report-that-people-are-now-buying-vine-art-for-hundreds-of-dollars/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=81634</guid>
		<description><![CDATA[<p><div id="attachment_81635" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/03/screenshot-of-angela-wash-001.jpg"><img class="size-medium wp-image-81635" alt="Tits on Tits on Ikea. (Screencap: Vine)" src="http://nyobetabeat.files.wordpress.com/2013/03/screenshot-of-angela-wash-001.jpg?w=300" width="300" height="298" /></a><p class="wp-caption-text">Tits on Tits on Ikea. (Screencap: Vine)</p></div></p>
<p>First came the <a href="http://betabeat.com/2013/02/emergency-911-what-you-can-do-to-keep-vine-resumes-from-becoming-a-thing/">Vine resume</a>; then the Vine press release, of which Betabeat <a href="https://twitter.com/JessicaKRoy/status/307199690636673024">did not approve</a>. Now, it seems, Vine art has become a <a href="http://www.guardian.co.uk/technology/2013/mar/12/vine-twitter-moving-image-art-fair">thing</a>--a thing that people are willing to drop double Benjamins on. We are so, so sorry.</p>
<p><!--more--><em>The Guardian</em> <a href="http://www.guardian.co.uk/technology/2013/mar/12/vine-twitter-moving-image-art-fair">brings us news </a>of the Moving Image art fair, at which several pieces of "Vine art"--six second artistic video clips uploaded to the Twitter-owned video property--were displayed. One piece, called "Tits on Tits on Ikea," which showed a woman holding up a laptop to her boobs with a picture of two pink balloons on it, while sitting on an Ikea couch, was quite a hit. So much so that a Dutch art advisor named Myriam Vanneschi purchased it for $200.</p>
<p>It's unclear what exactly <em>buying</em> a Vine will get you; <em>The Guardian</em> says Ms. Vanneschi may upload it to her own social media accounts or personal website, but couldn't you just embed the tweet? (This is the part where we fully admit we don't really "get" art.)</p>
<p>We suppose owning the file has its own novelty, though as poor bloggers, we can't imagine shelling out so much rent money for a looping six second video clip.</p>
<p>Welcome to the future, everyone. Aren't you so happy to be here?</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_81635" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/03/screenshot-of-angela-wash-001.jpg"><img class="size-medium wp-image-81635" alt="Tits on Tits on Ikea. (Screencap: Vine)" src="http://nyobetabeat.files.wordpress.com/2013/03/screenshot-of-angela-wash-001.jpg?w=300" width="300" height="298" /></a><p class="wp-caption-text">Tits on Tits on Ikea. (Screencap: Vine)</p></div></p>
<p>First came the <a href="http://betabeat.com/2013/02/emergency-911-what-you-can-do-to-keep-vine-resumes-from-becoming-a-thing/">Vine resume</a>; then the Vine press release, of which Betabeat <a href="https://twitter.com/JessicaKRoy/status/307199690636673024">did not approve</a>. Now, it seems, Vine art has become a <a href="http://www.guardian.co.uk/technology/2013/mar/12/vine-twitter-moving-image-art-fair">thing</a>--a thing that people are willing to drop double Benjamins on. We are so, so sorry.</p>
<p><!--more--><em>The Guardian</em> <a href="http://www.guardian.co.uk/technology/2013/mar/12/vine-twitter-moving-image-art-fair">brings us news </a>of the Moving Image art fair, at which several pieces of "Vine art"--six second artistic video clips uploaded to the Twitter-owned video property--were displayed. One piece, called "Tits on Tits on Ikea," which showed a woman holding up a laptop to her boobs with a picture of two pink balloons on it, while sitting on an Ikea couch, was quite a hit. So much so that a Dutch art advisor named Myriam Vanneschi purchased it for $200.</p>
<p>It's unclear what exactly <em>buying</em> a Vine will get you; <em>The Guardian</em> says Ms. Vanneschi may upload it to her own social media accounts or personal website, but couldn't you just embed the tweet? (This is the part where we fully admit we don't really "get" art.)</p>
<p>We suppose owning the file has its own novelty, though as poor bloggers, we can't imagine shelling out so much rent money for a looping six second video clip.</p>
<p>Welcome to the future, everyone. Aren't you so happy to be here?</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/03/were-sorry-to-report-that-people-are-now-buying-vine-art-for-hundreds-of-dollars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/b59d8cbbeb9009e27771e8c6863ee21a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jroyobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/03/screenshot-of-angela-wash-001.jpg?w=300" medium="image">
			<media:title type="html">Tits on Tits on Ikea. (Screencap: Vine)</media:title>
		</media:content>
	</item>
		<item>
				
		<title>Emergency 911: What You Can Do to Keep Vine Resumes From Becoming a Thing</title>

		<comments>http://betabeat.com/2013/02/emergency-911-what-you-can-do-to-keep-vine-resumes-from-becoming-a-thing/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 12:34:09 -0400</pubDate>
					<link>http://betabeat.com/2013/02/emergency-911-what-you-can-do-to-keep-vine-resumes-from-becoming-a-thing/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=80028</guid>
		<description><![CDATA[<p>It's hard out there for a journalist, but let's not do anything crazy. Mashable <a href="http://mashable.com/2013/02/21/vine-resume/">reports</a> that seasoned reporter Dawn Siff decided to capitalize on Twitter's 6-second video-sharing tool by putting her <a href="http://vine.co/v/b6wxtwrwP7P">resume</a> on it. Why is every Internet savvy person's first reaction to a new platform to turn it into a resume tool?</p>
<p><!--more--></p>
<blockquote class="twitter-tweet"><p>@<a href="https://twitter.com/dawnsiff">dawnsiff</a> <a href="https://twitter.com/search/%23VineResume">#VineResume</a> Why you should hire me, in 6 seconds! <a title="http://vine.co/v/b6wxtwrwP7P" href="http://t.co/SfqKo2M4">vine.co/v/b6wxtwrwP7P</a></p>
<p>— Dawn Siff (@dawnsiff) <a href="https://twitter.com/dawnsiff/status/304307611237494784">February 20, 2013</a></p></blockquote>
<p>Don't do this.</p>
<p>Please.</p>
<p>This is worse even than <a href="http://betabeat.com/2012/12/instagram-resume-mas-jobs/">Instagram resumes </a>and <a href="http://betabeat.com/2012/05/harvard-business-school-pinterest-resume-jeanne-hwang-05082012/">Pinterest resumes</a>.</p>
<p>Betabeat is here to help stop this social media montrosity before it starts. Here's how you can keep Vine resumes from becoming a thing.</p>
<p>1. Don't make Vine resumes.</p>
<p>2. Discourage anyone with "new media" in their Twitter bio from downloading Vine.</p>
<p>3. After you are done reading this post, forget anyone ever Vined a resume.</p>
<p>This has been a public service announcement.</p>
<p>As for the award-winning Ms. Siff, let us direct you to her <a href="http://www.dawnsiff.com/">actual resume </a>instead.</p>
]]></description>
		<content:encoded><![CDATA[<p>It's hard out there for a journalist, but let's not do anything crazy. Mashable <a href="http://mashable.com/2013/02/21/vine-resume/">reports</a> that seasoned reporter Dawn Siff decided to capitalize on Twitter's 6-second video-sharing tool by putting her <a href="http://vine.co/v/b6wxtwrwP7P">resume</a> on it. Why is every Internet savvy person's first reaction to a new platform to turn it into a resume tool?</p>
<p><!--more--></p>
<blockquote class="twitter-tweet"><p>@<a href="https://twitter.com/dawnsiff">dawnsiff</a> <a href="https://twitter.com/search/%23VineResume">#VineResume</a> Why you should hire me, in 6 seconds! <a title="http://vine.co/v/b6wxtwrwP7P" href="http://t.co/SfqKo2M4">vine.co/v/b6wxtwrwP7P</a></p>
<p>— Dawn Siff (@dawnsiff) <a href="https://twitter.com/dawnsiff/status/304307611237494784">February 20, 2013</a></p></blockquote>
<p>Don't do this.</p>
<p>Please.</p>
<p>This is worse even than <a href="http://betabeat.com/2012/12/instagram-resume-mas-jobs/">Instagram resumes </a>and <a href="http://betabeat.com/2012/05/harvard-business-school-pinterest-resume-jeanne-hwang-05082012/">Pinterest resumes</a>.</p>
<p>Betabeat is here to help stop this social media montrosity before it starts. Here's how you can keep Vine resumes from becoming a thing.</p>
<p>1. Don't make Vine resumes.</p>
<p>2. Discourage anyone with "new media" in their Twitter bio from downloading Vine.</p>
<p>3. After you are done reading this post, forget anyone ever Vined a resume.</p>
<p>This has been a public service announcement.</p>
<p>As for the award-winning Ms. Siff, let us direct you to her <a href="http://www.dawnsiff.com/">actual resume </a>instead.</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/02/emergency-911-what-you-can-do-to-keep-vine-resumes-from-becoming-a-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:thumbnail url="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-21-at-12-32-27-pm.png?w=148" />
		<media:content url="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-21-at-12-32-27-pm.png?w=148" medium="image">
			<media:title type="html">Screen shot 2013-02-21 at 12.32.27 PM</media:title>
		</media:content>

		<media:content url="http://2.gravatar.com/avatar/b59d8cbbeb9009e27771e8c6863ee21a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jroyobserver</media:title>
		</media:content>
	</item>
		<item>
				
		<title>Supermodel Coco Rocha&#8217;s Social Media Game Is On Some Other Level</title>

		<comments>http://betabeat.com/2013/02/decoded-fashion-supermodel-coco-rocha-cindi-leive-fashion-week-tech/#comments</comments>
		<pubDate>Thu, 14 Feb 2013 18:00:29 -0400</pubDate>
					<link>http://betabeat.com/2013/02/decoded-fashion-supermodel-coco-rocha-cindi-leive-fashion-week-tech/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=79466</guid>
		<description><![CDATA[<p><div id="attachment_79477" class="wp-caption alignleft" style="width: 307px"><a href="http://instagram.com/p/Vpx0uGhz2Y/"><img class="size-medium wp-image-79477" alt="Screen Shot 2013-02-14 at 2.48.08 PM" src="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-14-at-2-48-08-pm.png?w=297" width="297" height="300" /></a><p class="wp-caption-text">(Photo: Coco Rocha/Instagram)</p></div></p>
<p>As a supermodel--and here Betabeat can only conjecture--the product you're selling, essentially, is you. Your matchstick stems, all the places you go, your <a href="https://vine.co/v/bvPbt33KXh7">cool attitude</a> = you. Therefore, as with most celebrities (and increasingly regular humans) run-of-the-mill personal brand building on social media is directly tied to revenue.</p>
<p>But even if <strong>Coco Rocha</strong>'s entire extended Canadian family depended on the number of her Instagram followers, you still have to respect the 24-year-old's commitment. We discovered as much this afternoon at panel run by <a href="http://www.decodedfashion.com/">Decoded Fashion</a> hosted on the mouth of a runway at Mercedes-Benz Fashion Week.<!--more--></p>
<p><em>Glamour</em> editor-in-chief <strong>Cindi Leive</strong>, who was moderating the talk (called "Fashion and Tech Discuss the Future"), introduced Ms. Rocha by noting that she had amassed millions of followers on 13 different platforms and was "the first model to surpass 1 million followers on Google+." But Ms. Rocha doesn't just hang around in ghost towns. She also has 4 million followers in China, "where models are bigger than celebrities," through Sino Weibo and Tencent Weibo. And she's active on Vine, the Twitter-owned video sharing app that launched just last month.</p>
<p>"If you’re the first one on a platform, you notice your numbers will grow immensely," Ms. Rocha explained. "And Vine? There’s not many of us on there. Not a lot of models. So who you gonna pick as a model? You’ll pick <em>me</em>. Because I’m your only model." After that, she added, you just watch the dominos fall. "<em>Why does she have so many numbers? I should follow her!</em> I believe that’s how it works," she said modestly, raising and lowering her silver-rimmed stilettos from the ledge of a clear formica stool.</p>
<blockquote class="twitter-tweet"><p>On @<a href="https://twitter.com/shade45">shade45</a> with @<a href="https://twitter.com/realsway">realsway</a> and @<a href="https://twitter.com/karolinakurkova">karolinakurkova</a>! Tune in now! <a title="http://vine.co/v/bvPbt33KXh7" href="http://t.co/teN88iuP">vine.co/v/bvPbt33KXh7</a></p>
<p>— CocoRocha (@cocorocha) <a href="https://twitter.com/cocorocha/status/301364806743633920">February 12, 2013</a></p></blockquote>
<p>She also claimed to manage the enterprise by her lonesome. "My content is from me. It’s not some PR firm that’s deciding to sell other things. It’s me and my voice and I think only I know it best. Some people can pretend to be someone else and that’s okay, great for them."</p>
<p>"You have to be all the platforms," Ms. Rocha added later. "Because the Tumblr followers? They are a cult. The Twitter followers? They are a cult. You think, 'Well, I have Twitter so I’m hitting everyone.' No, you’re not. You need Vine, Viddy, Sino Weibo, Tencent Weibo, Tumblr, Twitter. And all of them have their own identity."</p>
<p>That kind of platform-agnostic gumption earns you high praise--like being called "not just a hanger but a brand all by herself," from Zac Posen in <a href="http://www.nytimes.com/2012/09/02/fashion/coco-rocha-expanding-her-efforts-to-be-a-role-model.html">the </a><em><a href="http://www.nytimes.com/2012/09/02/fashion/coco-rocha-expanding-her-efforts-to-be-a-role-model.html">New York Times</a>, </em>which delved into how Ms. Rocha has been able use her social media presence to secure deals.</p>
<p>Other notables were on the panel this afternoon, such as Tumblr's fashion evangelist <strong>Valentine Uhovski</strong> and <strong>Kevin Kollenda</strong>, founder of Two Hustlers, the agency "instrumental in bringing Lady Gaga to Barney’s last year." (Gaga collaborator <strong>Nicola Formichetti</strong> is his cofounder.) With his charcoal suit and graffiti baseball hat, Mr. Kollenda certainly looked the part. But it was hard to take our eyes off Ms. Rocha, the only panelist with an iPhone on the table, inches within reach.</p>
<p>She appeared from back stage in an orange sherbert-colored blazer and an orange sherbert blouse with gold buttons that caught the light and set off her goth-y red hair. Beneath her black skinny jeans, the heel of her shoes looked as thin and lethal as a knitting needle. We also detected some classic symptoms of social media withdrawl: the girl was fidgety--pursing her lips, crossing and uncrossing her ankles, twisting her hands together into a tangle of black nail polish.</p>
<p>"I'm talking about the power houses," she said, leaning in toward Ms. Leivie explaining that the old industry stalwarts are reluctant to embrace tech like 3D-printing or laser etching, even though that is the direction fashion is heading.</p>
<p>Asked if she had any advice for social media aspirants, Ms. Rocha suggested making the content you share beautiful. "We’re in an industry where we’re all about beautiful. So Instagram, like I said fuzzy photos don’t work. As much as you’re saying, 'I’m at Michael Kors and I’m front row'--fantastic, good for you. But they don’t care about that fuzzy photo. You have to make sure that it is in fact great content. So for me, I take 10, 15 photos. I filter 5, 6. I pick one. That is a lot of time."</p>
<p>We suppose that means this isn't <a href="http://www.snapchat.com/cocorocha">her Snapchat</a>?</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_79477" class="wp-caption alignleft" style="width: 307px"><a href="http://instagram.com/p/Vpx0uGhz2Y/"><img class="size-medium wp-image-79477" alt="Screen Shot 2013-02-14 at 2.48.08 PM" src="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-14-at-2-48-08-pm.png?w=297" width="297" height="300" /></a><p class="wp-caption-text">(Photo: Coco Rocha/Instagram)</p></div></p>
<p>As a supermodel--and here Betabeat can only conjecture--the product you're selling, essentially, is you. Your matchstick stems, all the places you go, your <a href="https://vine.co/v/bvPbt33KXh7">cool attitude</a> = you. Therefore, as with most celebrities (and increasingly regular humans) run-of-the-mill personal brand building on social media is directly tied to revenue.</p>
<p>But even if <strong>Coco Rocha</strong>'s entire extended Canadian family depended on the number of her Instagram followers, you still have to respect the 24-year-old's commitment. We discovered as much this afternoon at panel run by <a href="http://www.decodedfashion.com/">Decoded Fashion</a> hosted on the mouth of a runway at Mercedes-Benz Fashion Week.<!--more--></p>
<p><em>Glamour</em> editor-in-chief <strong>Cindi Leive</strong>, who was moderating the talk (called "Fashion and Tech Discuss the Future"), introduced Ms. Rocha by noting that she had amassed millions of followers on 13 different platforms and was "the first model to surpass 1 million followers on Google+." But Ms. Rocha doesn't just hang around in ghost towns. She also has 4 million followers in China, "where models are bigger than celebrities," through Sino Weibo and Tencent Weibo. And she's active on Vine, the Twitter-owned video sharing app that launched just last month.</p>
<p>"If you’re the first one on a platform, you notice your numbers will grow immensely," Ms. Rocha explained. "And Vine? There’s not many of us on there. Not a lot of models. So who you gonna pick as a model? You’ll pick <em>me</em>. Because I’m your only model." After that, she added, you just watch the dominos fall. "<em>Why does she have so many numbers? I should follow her!</em> I believe that’s how it works," she said modestly, raising and lowering her silver-rimmed stilettos from the ledge of a clear formica stool.</p>
<blockquote class="twitter-tweet"><p>On @<a href="https://twitter.com/shade45">shade45</a> with @<a href="https://twitter.com/realsway">realsway</a> and @<a href="https://twitter.com/karolinakurkova">karolinakurkova</a>! Tune in now! <a title="http://vine.co/v/bvPbt33KXh7" href="http://t.co/teN88iuP">vine.co/v/bvPbt33KXh7</a></p>
<p>— CocoRocha (@cocorocha) <a href="https://twitter.com/cocorocha/status/301364806743633920">February 12, 2013</a></p></blockquote>
<p>She also claimed to manage the enterprise by her lonesome. "My content is from me. It’s not some PR firm that’s deciding to sell other things. It’s me and my voice and I think only I know it best. Some people can pretend to be someone else and that’s okay, great for them."</p>
<p>"You have to be all the platforms," Ms. Rocha added later. "Because the Tumblr followers? They are a cult. The Twitter followers? They are a cult. You think, 'Well, I have Twitter so I’m hitting everyone.' No, you’re not. You need Vine, Viddy, Sino Weibo, Tencent Weibo, Tumblr, Twitter. And all of them have their own identity."</p>
<p>That kind of platform-agnostic gumption earns you high praise--like being called "not just a hanger but a brand all by herself," from Zac Posen in <a href="http://www.nytimes.com/2012/09/02/fashion/coco-rocha-expanding-her-efforts-to-be-a-role-model.html">the </a><em><a href="http://www.nytimes.com/2012/09/02/fashion/coco-rocha-expanding-her-efforts-to-be-a-role-model.html">New York Times</a>, </em>which delved into how Ms. Rocha has been able use her social media presence to secure deals.</p>
<p>Other notables were on the panel this afternoon, such as Tumblr's fashion evangelist <strong>Valentine Uhovski</strong> and <strong>Kevin Kollenda</strong>, founder of Two Hustlers, the agency "instrumental in bringing Lady Gaga to Barney’s last year." (Gaga collaborator <strong>Nicola Formichetti</strong> is his cofounder.) With his charcoal suit and graffiti baseball hat, Mr. Kollenda certainly looked the part. But it was hard to take our eyes off Ms. Rocha, the only panelist with an iPhone on the table, inches within reach.</p>
<p>She appeared from back stage in an orange sherbert-colored blazer and an orange sherbert blouse with gold buttons that caught the light and set off her goth-y red hair. Beneath her black skinny jeans, the heel of her shoes looked as thin and lethal as a knitting needle. We also detected some classic symptoms of social media withdrawl: the girl was fidgety--pursing her lips, crossing and uncrossing her ankles, twisting her hands together into a tangle of black nail polish.</p>
<p>"I'm talking about the power houses," she said, leaning in toward Ms. Leivie explaining that the old industry stalwarts are reluctant to embrace tech like 3D-printing or laser etching, even though that is the direction fashion is heading.</p>
<p>Asked if she had any advice for social media aspirants, Ms. Rocha suggested making the content you share beautiful. "We’re in an industry where we’re all about beautiful. So Instagram, like I said fuzzy photos don’t work. As much as you’re saying, 'I’m at Michael Kors and I’m front row'--fantastic, good for you. But they don’t care about that fuzzy photo. You have to make sure that it is in fact great content. So for me, I take 10, 15 photos. I filter 5, 6. I pick one. That is a lot of time."</p>
<p>We suppose that means this isn't <a href="http://www.snapchat.com/cocorocha">her Snapchat</a>?</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/02/decoded-fashion-supermodel-coco-rocha-cindi-leive-fashion-week-tech/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/3a428e5c49eee7c95feb75990765f682?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">ntikuobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-14-at-2-48-08-pm.png?w=297" medium="image">
			<media:title type="html">Screen Shot 2013-02-14 at 2.48.08 PM</media:title>
		</media:content>
	</item>
	</channel>
</rss>
